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Showing posts from January, 2020
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The global market for Diagnostic Imaging is projected to reach US$31.8 billion by 2025, driven by the importance of medical imaging in healthcare in disease prevention, early detection, diagnosis, and treatment. Essential in the management of all virtually all medical conditions and diseases, there is growing interest in R&D of newer and more powerful imaging technologies. Advanced imaging capabilities provide huge benefits such as early detection; better diagnosis; detailed visualization of anatomical structures;   easy and faster physician understanding of disease complications; better clinical decisions; reduced risk of errors; safer in terms of medical radiation exposure; and better patient outcome. Demand for diagnostic imaging services is poised to benefit from the growing global burden of disease which is directly linked to increasing life expectancy. With the average human living longer due to improvements in acute care, the risk of developing chronic diseases remains
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The global market for Optical Imaging is projected to reach US$2.5 billion by 2025, driven by the importance of medical imaging in healthcare in disease prevention, early detection, diagnosis, and treatment. Essential in the management of all virtually all medical conditions and diseases, there is growing interest in R&D of newer and more powerful imaging technologies. Advanced imaging capabilities provide huge benefits such as early detection; better diagnosis; detailed visualization of anatomical structures;   easy and faster physician understanding of disease complications; better clinical decisions; reduced risk of errors; safer in terms of medical radiation exposure; and better patient outcome. Optical medical imaging is the newest imaging technology capable of revolutionizing healthcare in ways hitherto unimagined. Defined as the use of light to visualize cellular and molecular functions in a living body, optical imaging revolves around the use of photons in light to ge
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The global market for Portable Generators is projected to reach US$2.8 billion by 2025, driven by the growing economic value of power quality and reliability against the backdrop of electrification, digitalization and automation all of which are reliant on power quantity, quality, and availability. Consumers, businesses and society in general are hugely reliant on electricity so much so that a country’s economic health depends upon electricity reliability. With electricity being the feedstock for the digital economy, power outages have devastating impact on companies and the economy.   With the frequency and severity of power outages growing at an alarming rate the world over due to aging energy infrastructure and electricity networks, there is strong need for uninterrupted and reliable power supply for flawless functioning of modern digital equipment omnipresent in virtually every industry including residential/consumer, enterprise IT, industrial, commercial, telecom and datac
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The global market for Automotive Ceramics is projected to reach US$1.8 billion by 2025, driven by the rise of new materials gaining ground in automobile manufacturing. A large variety and types of materials are used to manufacture a car such as iron, aluminum, steel, glass, rubber, petroleum products, copper, and steel. These materials over the years have evolved to become more reliable, durable and safer. Automotive materials are today in the technology spotlight as OEMs face intense pressure to build cars that are sophisticated, smart, powerful, lightweight, energy/fuel efficient, and viable for end of life recycling. Several of the demands placed on vehicle characteristics are paradoxical in nature. For instance, lightweighting should be achieved without loss of strength and speed properties; and engine downsizing for fuel economy should be implemented without compromising on vehicle torque and performance; among others. The scenario brings innovative materials to the forefro
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The global market for Fire Resistant Fabrics is projected to reach US$5.4 billion by 2025, driven by the ever-present threat of fire accidents despite stringent fire safety regulations in workplaces and factory floors. Growing awareness over the importance of fire prevention plans is resulting in voluntary adoption of fire safety measures by companies. Rising costs of non-compliance to worker safety regulations in the form of hefty penalties and expensive legal services and guidance is also encouraging investments in personal protective equipment (PPE).   The most important motivation for investing in fire resistant clothing is the significant economic and financial losses caused by fires to not just property and assets but most importantly the unquantifiable social cost of loss of life and injuries. Human loss and suffering is immeasurable.  Fire-related fatalities and injuries continue to remain high especially in high risk hazardous work environments like oil and gas; chemica
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The global market for Audible & Visual Signaling Devices is projected to reach US$1.9 billion by 2025, driven by growing awareness among companies about the benefits of a safe work environment and the ensuing voluntary implementation of safety programs. Few of the benefits of investing in safety improvements include higher employee loyalty; improved employee productivity, quality, and morale; over 55% reduction in illness and injury rate; decreased absenteeism; and financial benefits as lower injury rate means lower insurance expenses and payouts. Stringent and punitive regulations are also driving the safety first motto among companies. Hefty fines and reputational damage are the two major consequences of neglecting mandated safety requirements. In the United States, non-conformance to Occupational Safety and Health Administration (OSHA) can cost companies’ upto US$12,934 per violation. Conformance to regulations will therefore result in lower risk of facing lawsuits, legal fe
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The global market for Customer Relationship Management (CRM) Software is projected to reach US$89.9 billion by 2025, driven by the importance of maintaining and creating relationships with customers in running successful businesses. Benefits of well implemented CRM include better customer relationships, i ncreased customer loyalty, happy customers are always willing to pay a price premium for superior product experience; customer retention as loyal customers spend over 70% more than new customers; lower customer churn rate; successful brand building and equity; enhanced ability for up-selling and cross-selling; improved revenues, profitability and corporate bottomline. Additionally, in the current competitive market scenario, customer loyalty is hard to gain since competition and rapid commoditization of products and services make switching to other companies easy. This makes CRM even more important in understanding buyer behavior, expectations, and purchase process so as to be
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The global market for Microprocessor and GPU is projected to reach US$85.1 billion by 2025, driven by the ongoing digital transformation of businesses and industries worldwide. Cloud computing, big data analytics, artificial intelligence, cybersecurity, industrial automation and internet of things are key digital technologies driving the digital transformation trend. Digital transformation will reach exponential speeds as companies increasingly realize that digital technologies are the only way forward to meet the challenge of disruptive competition and innovation in the market. Digital transformation offers several benefits such as new ways to engage with customers; more opportunities to harness big data and the insights trapped within; make better and more productive business decisions; streamline business processes and impart agility to the entire operation; drive employee productivity; and create an environment conducive for disruptive innovation to take shape. Against this bac
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The global market for LED Driver for Lighting is projected to reach US$37.4 billion by 2025, driven by internet of things (IoT) and expanding applications of smart lighting in smart cities, industrial internet of things (IIoT), healthcare, intelligent transportation, and smart homes. Smart lighting is emerging to be an integral part of smart city investments supported by benefits and value creation such as increased energy efficiency and low city energy budget by over 50%; sensors in smart lighting can also help provide new capabilities such as monitoring public and traffic for safety, crime detection and security reasons; remote lighting management and control; improve service reliability when smart street lights are deployed via platform-as-a-service solution; and increased citizen satisfaction. In the rapidly growing industry 4.0 space, connected lighting is the starting point for smart factories to leverage benefits such as immediate ROI, lower operational costs, improve work
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The global market for Aerospace Materials is projected to reach US$26.5 billion by 2025, driven by the growing value of advanced and sustainable materials for manufacturing aircraft in an era where strong engineering focus is shed on lightweight, fuel efficient and eco-friendly designs. As the aerospace industry gradually migrates towards a “cradle-to-beyond the grave” approach in the management of aircraft, sustainable materials will more than double in commercial value in the coming years. Commonly used aerospace materials include metal alloys and polymeric based materials developed and customized to aerospace needs for high fatigue loading resistance, performance, strength and heat resistance. Also, as the manufacturing industry adopts additive/3D manufacturing technologies, there is an urgent need for materials suitable for additive manufacturing platforms. Currently available materials with fabrication and microstructures compatible with additive manufacturing (AM) component
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The global market for Arc Flash Protection is projected to reach US$2.4 billion by 2025, driven by the ever-present threat of arc flash hazards in virtually every industrial environment ranging from utilities, manufacturing and processing, oil & gas to transportation and infrastructure. The ever-present threat of arc flashes can be out into perspective by the fact that virtually all electrical systems of voltages 200V or greater are susceptible to arc flash incidents. The addressable market opportunity can also be measured by the growing use of electrical enclosures against the backdrop of massive quantities of electricity produced and consumed worldwide coupled with the ubiquity of power electronics. Arc flash is an electrical explosion of light and heat caused when stray electric current flows through air gaps between conductors. Causes of arc flash accidents include gaps in electrical insulation; improper installation; use of non-standard and/or sub-standard electrical par
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The global market for Thermoplastic Elastomers (TPEs) is projected to reach US$22.4 billion by 2025, driven by the growing demand for soft touch and feel products ranging from toothbrushes, home appliances to automotive interiors. Soft-touch cushion grips are a key design flavor for a wide variety of consumer products. In addition to ergonomic functionality, soft-touch handles and panels enhance aesthetic appeal, and enable product differentiation by providing a surface feel, smoothness, silkiness and texture comparable with luxury products. The tactile qualities of soft-touch products additionally enable the product to be sold at a price premium. Against this background, TPEs also known as thermoplastic rubbers are poised to witness strong demand. A combination of plastic and rubber polymers, TPEs offer benefits such as superior aesthetics; easy colorability; easy processability similar to plastics; slip resistance; shock absorption; outstanding ozone resistance; soft texture; U
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The global market for Cold Insulation is projected to reach US$6.9 billion by 2025, driven by the ubiquity and ever-present importance of Industrial refrigeration in food processing, chemical, pharmaceutical manufacturing, refrigerated transport, and liquefied natural gas (LNG), among others. Few of the benefits of cold insulation include lower energy consumption/costs; prevents moisture condensation; enhances industrial process performance; enhances performance of refrigeration equipment; reduces emissions of pollutants; reduces noise; optimum maintenance of process temperatures and improved quality of product manufactured; ensures operating safety and protection of personnel; and prevents mold and mildew growth. Cold insulation also retards condensation by keeping surface temperatures above dew point and as a result restricts corrosion. This is an important advantage for cold pipeline insulation. Environment friendliness is also major economic and financial benefit for companies
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The global market for Predictive Maintenance is projected to reach US$10 billion by 2025, driven by the growing value of predictive intelligence in asset management. Given that effective plant asset management and maintenance is the cornerstone for achieving excellence in manufacturing productivity, there is significant focus shed on technologies that help in more smart and efficient asset monitoring and maintenance. Legacy maintenance programs which are primarily static in nature and characterized by time-based manual inspection are growing out of favor and are being replaced by newer concepts such as predictive maintenance (PdM). Defined as a strategy where maintenance is scheduled at a future date based on analysis of sensor data measurements, PdM is proactive and is designed to increase reliability of machine and decrease their downtime.   PdM is an advanced form of maintenance that offers benefits over and above condition-based maintenance (CbM) which utilizes real-time
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The global market for Osteoporosis Therapeutics is projected to reach US$13.3 billion by 2025, driven by rising awareness over the growing problem of osteoporosis and the ensuing emphasis on early diagnosis and treatment. With the percentage share of people aged 60 plus in the global population mix forecast to reach 21.5% from the current 12.7%, burden of osteoporosis will increase significantly accounting for over 75% of all fractures among the elderly. Although largely preventable, fractures result in long-term injuries, severe pain, long-term disability and high mortality. In the Europe, India, Japan and the United States over 150 million people live with osteoporosis, a number poised to rise significantly in the coming years. Medical emphasis on prevention and early diagnosis will therefore gain prominence providing the cornerstone for growth in the market. As losses in bone mineral density (BMD) is high in the elderly, aging population remains a key growth catalyst, with the
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The global market for Adaptive Optics is projected to reach US$3.2 billion by 2025, driven by expanding applications in telecommunications, military & defense, medical, and space exploration. Growing use of laser systems be it for communications, laser processing, laser weapons or laser medical equipment, is pushing up the importance of adaptive optics (AO) which is defined as a technology to reduce wavefront distortions. AO rapidly adjusts the focus of a high power laser beam to ensure accurate targeting of the beam. AO measures wavefront distortions and corrects the errors with the help of deformable mirrors and/or liquid crystal arrays. Wavefront distortion is a phenomenon that impacts the performance and stability of high power optical/laser systems. The distortion degrades the propagation of the light beam. In the military and defense sector, commercialization of laser weapons is jumpstarting opportunities for AO. Airborne lasers especially operate in environments with
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The global market for Active Ingredients for Cosmetics is projected to reach US$3.9 billion by 2025, driven by the disruptive impact of naturals and the ensuing rise of “Naturaceuticals” as the new buzzword for cosmetic brands to engage with consumers. Green consumer behavior in the cosmetics industry is driven by growing public awareness over the toxic and dangerous chemicals commonly found in beauty and skin care products. Few of the commonly found chemical toxins in shampoos, conditioners, creams, sunscreens, color cosmetics, hair color and skin lighteners include 1,4-dioxane; acrylates; benzophenone & related compounds; butylated compounds; carbon black; cancer-causing carcinogens; coal tar; ethanolamine compounds; ethoxylated ingredients; formaldehyde and formaldehyde-releasing preservatives; homosalate; hydroquinone; lead and other heavy metals; methylisothiazolinone and methylchloroisothiazolinone; mica; nanomaterials; nitrosamines; octinoxate; parabens; petroleum jell
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The global market for Wireless Headphones is projected to reach US$9.1 billion by 2025, driven by the astounding rise in smartphone ownership supported largely by technology usage rates in emerging economies. Access to 4G is today almost ubiquitous in both developing and developed countries. Smartphone penetration has virtually hit saturation in developed countries. Taking the United States as a case in point, the number of smartphone users in the country in the year 2019 was an estimated 270.3 million, and when juxtaposed with the country’s population at 329. 8 million shows a penetration rate of over 82%. In developing countries, penetration rates are continuing to grow at robust double digit rates supported by falling mobile voice and data tariff rates; robust investments in 4G mobile networks; falling semiconductor prices and declining cost of smartphones; rising popularity of ultra-low cost smartphones; rapidly evolving app ecosystem; and digitalizing of lifestyles. Wireless h
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The global market for Tire Pressure Monitoring Systems (TPMS) is projected to reach US$20.8 billion by 2025, driven by tire pressure safety regulations and the overall electronification trend that makes TPMS a starting point for the development of truly electronic tires of the future. TPMS sensors are now being followed-up with other smart sensors integrated into the tire for energy harvesting; wheel speed monitoring, wheel alignment monitoring; road condition monitoring; friction analysis between the tires and road surface, among others. Interestingly, one of the last systems to be digitalized is the vehicle tire. Until now just a functional component made of rubber and filled with air, tires are undergoing rapid evolution. Concepts such as smart tires, electrical tires, intelligent tires, and digital tires highlight the impact of the electronification trend on automotive tires. Tires like all other vehicle components and sub-assemblies are becoming smarter to adapt to the digit
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The global market for Eco Friendly Bottles is projected to reach US$3.8 billion by 2025, driven by the growing threat of plastic pollution on land for plants, animals and humans. Plastic pollution is a threat that the world can no longer ignore. Plastics are responsible for overflowing landfills worldwide. In the United Sates over 305 of landfills are used by plastics. Plastics are not biodegradable and remain in landfills for over 1000 years; burning plastics releases toxic fumes into the environment; they are expensive to recycle; micro-plastics in water bodies are toxic to marine life as they leach DDT and hexachlorobenzene into water; chemical risks posed by plastics are real for humans as they disrupt natural hormone levels. Chemicals such as phthalates and BPA are proven endocrine disruptors. Plastics, in short, create an environmental crisis comparable to climate change.  A worrying trend is the world’s obsession with plastic which continues with over 20,000 bottles sold eve
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The global market for Natural Fiber Composites is projected to reach US$8.5 billion by 2025, driven by the growing focus on environmental sustainability and the ensuing search for safer and natural alternatives for traditionally engineered materials. The world is gradually moving towards a circular economy in response to the growing pressure to address pollution, global warming and climate change. The manufacturing industry as a result is coming under intense pressure to reduce its carbon footprint and develop a sustainable value chain for raw material supply, while simultaneously meet the challenges of intensifying competition. The industry has made measurable progress in the transition to bio-based products. Several natural and renewable materials have been successfully developed to replace current petroleum-derived products. As the environmental cost of manufacturing using non-renewable resources increase there will be a parallel increase in the commercial value of natural pro
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The global market for Cardiac Ablation is projected to reach US$1.4 billion by 2025, driven by the growing burden of cardiovascular diseases worldwide. Apart from circulatory disorders caused by high blood pressure and coronary artery disease such as blockages in arteries, electrical disorders, also known as conduction disorders of the heart are also a major class of cardiovascular disease. Arrhythmias/abnormal/irregular heart rhythms can sometimes be fatal when not treated properly. Electrical impulses travel through the heart to control the heartbeat. When disruptions in the electrical flow occur it results in irregular heartbeat and rhythm. In a normal heart, electrical impulses travel down the right and left branches of the ventricles at the same speed allowing both the ventricles to contract simultaneously. When a block is encountered in the one of the ventricles, the electrical signal is rerouted through a different path result in the one ventricle contracting slower that the
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The global market for Hydrogel is projected to reach US$15.3 billion by 2025, driven by their growing use in wound care products and drug delivery systems (DDS). Defined as a three-dimensional (3D) hydrophilic polymer capable of holding large amounts of water, hydrogel is valuable in biological applications as they resemble natural tissue and their high water content. Strong R&D interest is already underway for hydrogel biomaterials. New developments in hydrogel design and hydrogel synthesis are resulting in the development of hydrogels with mechanical properties. Superporous comb-type grafted hydrogels with fast response times; hybrid graft copolymers based self-assembling hydrogels; protein based hydrogels’ and hybrid hydrogels are the emerging new future of smart hydrogel based biomaterials. Stimuli-sensitive hydrogels, especially polypeptide based responsive hydrogels hold promising potential. Protein hydrogel are more biocompatible than synthetic hydrogel as they do not
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The global market for Contrast Media is projected to reach US$5.3 billion by 2025, driven by the growing number of imaging procedures such as X-Rays, MRI, CT, and Ultrasound supported by the prevalence of chronic diseases among the growing global population and the ensuing diagnostic burden and demand for imaging services. The global burden of chronic diseases can be put into perspective by the fact that it is the leading cause of death and disability in the world. Although easily preventable, chronic diseases such as heart disease, stroke, cancer, type-2 diabetes, obesity, thyroidism, and arthritis push up healthcare costs and also demand for healthcare services. By 2030, chronic diseases will emerge to be the most costly and prevalent killer worldwide. As a result, healthcare spending is forecast to reach a mind-bending US$19 trillion by the year 2040. A major portion of this expenditure will be spent on medical imaging procedures such as X-Rays, CT scan (computed tomography sc
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The global market for Compression Therapy is projected to reach US$3.3 billion by 2025, driven by the rising incidence of venous ulcers supported by aging population and the obesity epidemic. Weak blood circulation in the limbs and malfunctioning venous valves due to leg injury/surgery; obesity; prolonged periods without movement and blood clots in veins, are chief causes of venous ulcers. If left untreated, chronic venous disorders can result in the development of dilated veins also known as “spider veins.” Compression therapy represents the first line of treatment for venous ulcers and is aimed at increasing blood flow to lower limbs and extremities by simple application of gentle pressure.  Few of the benefits of this therapy include muscle compression to mobilize blood flow and fight inflammation and edema; reduced muscle soreness; helps loosen up the veins; relives pain by reducing lactic acid build-up in muscles; restores valve competence; reduces venous reflux (VR); accelera
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The global market for Deep Packet Inspection (DPI) is projected to reach US$3.7 Billion by 2025, driven by exploding Internet traffic, rising security threats, growing sophistication of cyber-attacks and increasing bandwidth management needs. The unprecedented spurt in global IP traffic is the result of rapidly expanding internet user base supported by growing literacy rates, increasing disposable incomes & high proportion of digitally savvy young people; and rapid penetration of cloud computing based business models. Increased data volume amplifies security threats, while growing ubiquity of cloud services magnifies the need for protection against web exploits, data exfiltration and malware/ botnets. The need to identify traffic on a network is becoming more important than ever to troubleshoot poor network performance, latency issues and high application response times; to manage unidentified network traffic; to handle unexpected traffic and data volume surges; and classify
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The global market for Packaging Machinery is projected to reach US$51.5 billion by 2025, driven by the economic value generated by packaging for industrial and consumer goods; and growing interest in robotic packaging automation against a backdrop of growing competition in the FMCG industry and the ensuing pressure to accelerate time-to-market. With increasing purchasing power and consumer spending among the expanding base of middle class population in emerging countries, the FMCG industry is characterized by globalization of brands, expanding footprint smaller unorganized players, overcrowding of me-too brands; intensifying competition, pricing pressures, and greater need for faster product innovations and launches. All of these factors push up the importance of time-to-market and its role in influencing market competitiveness. Faster time-to-market or time-to-market acceleration is vital to ensure that innovations reach consumers quickly and the narrowing window of opportunity i
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The global market for smart lock is projected to reach US$3.2 billion by 2025 driven by the growing proliferation of smart homes and the ensuing need for smart security solutions. Smart homes worldwide are becoming increasingly common supported by rapid penetration of home automation and smart home technologies; widespread launch and use of myriad types of connected devices; ubiquitous access to high-speed internet as a result of falling tariff rates; robust penetration of smartphones; development of smart microprocessors and connected devices; declining costs and ubiquity of sensors; innovations in embedded system design, and mostly importantly falling cost of smart home applications and products. Proliferation of smartphones especially provides the perfect platform for smart homes and home automation to take flight. Smartphones owned by homeowners coupled with the continuous development of apps that support smart home control and networking, are the primary touchpoints that make
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The global market for Electrosurgery is projected to reach US$5.3 billion by 2025 driven by the growing burden of surgical conditions and the ensuing need to reduce the associated economic and financial costs. Surgery represents an essential component of the healthcare system and improper surgical care, surgical errors, lack of appropriate surgical devices/instruments tend to significantly push up costs associated with post-surgical complications. Against the backdrop of the ongoing healthcare reforms, significant focus is therefore shed on the adoption of safe and effective surgical practices. In this regard, gaining immense attention are surgical technologies that increase accuracy and result in better surgical outcomes. At the very core of performing a surgery is making the incision with precision. Electrosurgeries have and still continue to remain that most effective technology that utilizes electrical current to slice through tissue. Over 80% of surgeries performed today use e
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The global market for Acoustic Wave Sensor is projected to reach US$835.9 million by 2025 driven by emerging new applications among which the automotive industry stands out as having the biggest revenue impact. Opportunities for acoustic wave sensor are expanding in tandem with the growing importance of automotive sensing. Currently, torque and tire pressure sensors utilize surface acoustic wave (SAW) sensors. Their use has grown significantly over the years, supported by falling sensor costs. As these sensors can be manufactured with repeatable quality, they are mass produced and enjoy economies of scale responsible for their lower cost of production. SAW sensors are effective in measuring angular velocities and therefore find use in monitoring rotating components in an automobile. Another emerging application area is in the field of autonomous vehicles. For autonomous cars to become safe and evolve from semi-autonomous cars to level 4 and 5 vehicles, requires accurate and foolpro
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The global market for Marine Gensets is projected to reach US$6.3 billion by 2025 driven by the healthy growth outlook for shipbuilding, repairs, overhaul and maintenance. Macro factors supporting these opportunities include steady expansion in seaborne trade volume; stable spending on tourism/commercial voyages and the resulting increased demand for recreational vessels.   The encouraging outlook for sea trade comes despite the threat of trade wars, protectionist trade policies, and increasing regulations such as the International Maritime Organization (IMO) 2020. Trade patterns will be supported by new trends such as digitalization which will redefine the geography of trade flow. Artificial intelligence, big data, Internet of Things (IoT), automation, blockchain will transform supply chains and create new business opportunities. Digitalization of port and shipping services will reduce cost of maritime transport and will help increase volume of traded commodities via sea. IoT a
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The global market for Forklift is projected to reach US$23.9 billion by 2025 driven by the strong focus shed on automation and production efficiency in the era of smart factory and industry 4.0. Smart manufacturing is the new revolution that will mark the next generation of production and warehousing. Self-aware, self-optimized, self-configured equipment with the ability to wirelessly communicate with each other; advanced networking; real-time controls; more closer alignment of business management and plant floor activities and supply chains; additive manufacturing are few of the disruptive smart factory trends currently underway.  Among these, “automation” lies at the heart of the smart factory concept. Almost like the beating heart, automation provides the foundation for the creation of knowledge-embedded manufacturing operations. Automating labor intensive operations is the starting point for automation, and as the most labor intensive process in manufacturing and warehousing, ma
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The global market for Li-ion Battery is projected to reach US$91.8 billion by 2025 driven by their use in a wide range of energy storage applications. Among the applications, standing out as a major driver of growth is electric vehicles (EVs). Li-ion battery technology has a number of important and distinct advantages over competing technologies such as high energy density; lower rate of self-discharge as compared to Ni-Cad and NiMH; maintenance free unlike Ni-Cad cells which need to be periodically discharged to ensure elimination of memory effect; lightweight when compared to other battery types; higher temperature tolerance; fast and safe charging; longer life and durability; higher cycle life over 4000 to 5000 cycles; overthrows issues such as “Peukert’s losses” and “voltage sag” typically seen in lead acid batteries, among others. High energy density is an important benefit for mobile electronic applications such as smartphones, tablets and PDAs, since it means ability to ope