Shift in Attitudes Towards Tanned Skin as Socially Desirable & a Beauty Standard in the Americas and the Europe to Drive the Global Market for Sunless Tanners
The global market for Sunless Tanners is projected to reach US$1.1 billion by 2024 , driven by the growing acceptance of tanned skin as a beauty standard in the Americas and Europe coupled with increased awareness over the health risks posed by harmful UV rays of the sun and rising demand for multifunctional and organic and natural products. Tanning is one of the skincare treatments to gain widespread popularity among consumers of various cultures. While the exposure to natural sun rays or use of tanning beds have been the traditional methods to achieve a tanned look, growing concerns over links between excessive UV exposure and occurrence of skin cancer have shifted attention to sunless tanning. Described as the use of a product that interacts with the skin to impart a tan effect, sunless tanning or self-tanning has gained popularity as a safe approach to get a tan and glowing skin all through the year. Available in varied forms such as creams, lotions, gels, mousses, sprays and...