Convergence of Lifestyle Sports Culture & Tourism Development Drives the Global Market for Board Sports
Emergence of sporty lifestyles as vital for health and well-being coupled with the intersection of sports and tourism and the resulting increase in skiing, surfing, and snowboarding vacations are poised to drive the global Board Sports market to exceed US$21 billion by 2024 . Historically regarded as a game of youth, mostly indulged by juniors in the age group of 6-16 years, board sports now enjoy a broad customer base, encompassing young adults as well as mature, grown-up individuals, largely owing to a rise in consumer spending, improving global economic conditions, rising focus on leading active and healthy lifestyle, growing popularity of elite athletes, and undying interest of hard-core participants. Snowboarding's inclusion into the Winter Olympics clearly illustrates the rising popularity of boardsports. The board sports market is benefiting from increasing participation of women who represent a lucrative consumer base for sporting equipment, apparel, and accessories. ...