Posts

Showing posts with the label Cognizant Technology
Image
The global market for Retail Omni-Channel Commerce Platform is projected to reach US$12.7 billion by 2025, driven by the growing business opportunity for eCommerce against the backdrop of the fact that the consumer purchase cycle is increasingly characterized by seamlessly shifting across channels and devices. Modern consumer behavior is rapidly changing with most consumers buying on various channels, making purchase cycle long, interconnected and complicated. Few of the factors highlighting the fact that a large majority of people shop across channels include emerging data that shows over 90% of customers in the United States switch between devices during the same day; modern customers today use an average of 6 touch-points for shopping that include physical store, online store, smartphone, PC, laptop and tablet; and to avoid shipping fee, increasing number of customers prefer to shop online and pick-up instore. Customers expect physical store inventory information to be featured ...