Growing Investments in E-Commerce Enablement Technologies in the Printing Industry Drives the Web-to-Print Market
The global Web-to-Print market is forecast to reach US$1.3 billion by 2022 , driven by the importance of e-commerce business enablement for survival in the printing industry which is ravaged by the impact of the Internet and digital technologies. The emergence of the Internet has had both positive and negative impact on the printing industry. While declining print volumes was the most notable impact on the industry as a result of increased migration to online marketing and digital content, the industry also witnessed cost reductions and operational efficiencies as a result of e-procurement and execution of print jobs. Utilization of the Internet for print quotation management, online ordering & order queue management, customization of print projects and enabling self-service engagement with print customers, has pushed the printing industry into a new era of technological excellence. Companies, publishers, direct mail providers among others are on the lookout for a simplified ...