Myriad Factors Driving Frequency of Consumption Including Launch of New Flavors, & Aromas to Drive the Global Market for Hot Beverages
Growing publicity over health benefits of tea and coffee, popularity of single cup brewers, and launch of innovative exotic new flavors and formats including nutritive protein-fortified, organic ‘better-for-you’ varieties are poised to drive the global market for Hot Beverages (Coffee and Tea) in terms of volume to exceed 19 million tons by 2024 . Hot beverages represent one of the most integral components of the foodservice market. As a healthy, refreshing and affordable beverage, tea and coffee continuous to benefit from consumer diversion from carbonated beverages, diet soda, fruit beverages, and milk. Taste, convenience, price, and ingredients represent the most influential factors that determine demand for hot beverages. Although demand for hot beverages varies with region, several factors are driving growth at the global level including increasing health-consciousness, convenience, wide range of options, and customization to local tastes, among others. With consumers incre...