The Global Email Marketing Spend is Projected to Reach US$15 Billion by 2024
Improvements in Email Technology & Significantly Higher Marketing ROI Drives the Global Market for Email Marketing, According to a New Report by Global Industry Analysts, Inc. GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Email Marketing market. The global Email Marketing Spend is projected to reach US$15 billion by 2024 , driven by growing awareness over the importance of email in client and customer engagement to address new communication requirements, improvements in IM and emailing technology, and increasing popularity of converged communication services. With the marketing industry witnessing dramatic transformation over the past decade, new channels such as email marketing emerged to complement the digital age, thus imparting greater choice to both customers and marketers. The last few years witnessed use of sophisticated and huge databases by marketers to market product/serv...