Mobile Mindshift of the 21St Century Workforce Spurs the Managed Mobility Services Market
The indelible mark on modern businesses made by the mobile mindshift of the 21st century workforce is poised to drive the global market for Managed Mobility Services (MMS) to reach US$36.8 billion by 2024 . The mobile mindshift defined quite simply as instant gratification of contextual information needs in any moment of need, is radically changing the way companies function. Epitomizing the mobile mindshift is the over 1.5 billion and 165 million annual global sales of smartphones and tablets respectively. Google Play and Apple iOS App store currently have over 3.3 million and 2.0 million apps respectively, highlighting the growing dependence on apps for social networking, entertainment, and communication. Although the mobile mindshift has its roots in the consumer environment, the phenomenon is proliferating the enterprise environment with the modern workforce going “mobile native” and preferring to use smartphones and tablets for corporate information access, communication and...