With Young Parents Unwilling to Compromise on Quality or Safety, Organic Baby Care Products Steal Premium Pricing Benefits
The paramount importance given to baby health, decline in infant mortality as a result of superior medical care, and increased willingness among working mothers to pay a price premium for organic and natural baby care products are poised to drive the global market for Baby Toiletries to reach US$18.6 billion by 2022 . The global market for baby toiletries is currently witnessing robust growth, driven by decreasing baby mortality rate; rising disposable income guided by rapid urbanization and rising standard of living especially in developing regions; increasing number of working women and rising awareness among consumers about health and hygienic products. Further, spending on baby toiletries is highly dependent on the demographic status of the society, education and financial independence of women. In addition, busy lifestyles of working mothers is resulting in increasing demand for baby care products, which make routine bathing and cleanliness of their babies an easier ...