With Young Parents Unwilling to Compromise on Quality or Safety, Organic Baby Care Products Steal Premium Pricing Benefits


The paramount importance given to baby health, decline in infant mortality as a result of superior medical care, and increased willingness among working mothers to pay a price premium for organic and natural baby care products are poised to drive the global market for Baby Toiletries to reach US$18.6 billion by 2022. 

The global market for baby toiletries is currently witnessing robust growth, driven by decreasing baby mortality rate; rising disposable income guided by rapid urbanization and rising standard of living especially in developing regions; increasing number of working women and rising awareness among consumers about health and hygienic products. Further, spending on baby toiletries is highly dependent on the demographic status of the society, education and financial independence of women. In addition, busy lifestyles of working mothers is resulting in increasing demand for baby care products, which make routine bathing and cleanliness of their babies an easier affair. A major factor driving growth in the market is the growing preference for natural and organic baby products that are safe and harmless on babies’ skin and health. Well-educated and informed parents and growing number of research studies highlighting a number of chemicals that are toxic to developing brains and immune system of infants and children are few of the factors driving the all-natural trend. 

Baby skin care represents the largest product market followed by baby wipes, supported by effervescent product innovation and new product launches, substantially higher fertility rates in developing countries as compared to the developed markets. The market for baby wipes is also witnessing healthy growth owing to factors, such as, increasing disposable income and purchasing power, growth in the number of working women, and increased product awareness. The growing awareness over the long-term effects of chemical exposures on human health and the fact that over 90,000 chemicals are used in cosmetics and personal care products, are leading parents to spend  higher on safe baby health and hygiene products. Ongoing R&D efforts in various parts of the world have encouraged the development of biodegradable products, which are not only eco-friendly but also sustainably harvested, hypoallergic, and chlorine-free.

As stated by the new market research report on Baby Toiletries, Asia-Pacific represents the largest and the fastest growing market worldwide with a CAGR of 7.6% over the analysis period. Major factors driving growth in the region include higher fertility in emerging countries as against the global average, rapid urbanization, declining mortality rate of new born babies, rising disposable income, and the trend towards fewer children per family and increasing increased per capita spending per child.

Key players in the market include Artsana S.p.A., Chicco, Beiersdorf A.G., Beiersdorf S.p.A., Burt's Bees, California Baby, Dabur India Ltd., Earth Mama Organics , First Quality Enterprises, Johnson & Johnson, Aveeno, The Johnson & Johnson K.K. Corporation, Johnson & Johnson S.p.A., Kimberly-Clark Corp., Laboratoires Expanscience S.A., Laboratoires Sante Beaute, L'Oréal S.A., Me n Moms Pvt. Ltd., Naterra International, Inc., Nestlé Deutschland A.G., Noodle & Boo, LLC, Ontex N.V., Pigeon Corp., Procter & Gamble Company, Sebapharma GmbH & Co. KG, Sodalco s.r.l., The Himalaya Drug Company, Unicharm Corporation, Unilever, Wakodo Co., Ltd., and Weleda, among others.

The research report titled “Baby Toiletries - Market Analysis, Trends, and Forecasts” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets, such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific, The Middle East & Africa, and Latin America. Product segments analyzed include Baby Wipes, Baby Shampoo, Baby Skin Care Products, Baby Powder, Baby Bath Additives, Baby Soaps, and Baby Cotton Buds.

For enquiries e-mail us at rsd@strategyr.com or info411@strategyr.com. 

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Comments

  1. modadoveAugust 19, 2020 at 9:06 PM

    I really liked as a part of the article. With a nice and interesting topics.Fore More Info.Organic Skin Care Products Canada

    ReplyDelete

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