The global market for Plant Activators is projected to reach US$855.2 million by 2025, driven by the growing focus shed on plant immunity as the best strategy to increase yield productivity against the backdrop of the loss of arable land. Declining agricultural productivity is the starting point for increased use of innovative plant growth promoters and activators. Loss of agricultural land is a major concern that directly impacts the ability to produce food needed to feed the growing human population. On an average over 3.5 million hectares of agricultural lands are lost per annum worldwide due to land destruction/pollution, soil degradation, soil erosion, and loss of fertility. An additional 4.8 million hectares are lost due to land diversion for non-agricultural purposes such as urbanization, roads, industry, housing and infrastructure development. Highlighting the magnitude of land degradation and land conversion is the fact that in the United States alone over the last 35 to ...