The global market for Incontinence Care Products is projected to reach US$16.9 billion by 2025, driven by changing mindset and the gradual breaking down of public stigma and self-stigma associated with incontinence. As a result per capita use of incontinence products stands at 590, 465, 110, 125, and 85 units per year in North America, Western Europe, Eastern Europe, Latin America, and Asia respectively. The market also stands to benefit from high decibel marketing efforts to improve consumer awareness, developments in retail distribution infrastructure aimed at improving consumer reach and growing prevalence of incontinence as a result of a rapidly aging population and rise in obesity, diabetes and other co-morbid conditions. Other factors driving adoption of these products include increasing focus on leading active lifestyles; product innovations that make adult diapers thinner, more absorbent and discreet; rise of the internet in enabling unobtrusive purchases; growing popularity...