The Global Market for Outdoor Advertising is Projected to Reach US$44.7 Billion by 2024
Inherent Interactive Storytelling and Targetability Capabilities Drive Global Investments in Outdoor Advertising, According to a New Report by Global Industry Analysts, Inc. GIA launches comprehensive analysis of industry segments, trends, growth drivers, market size, share and demand forecasts on the global Outdoor Advertising market. The global market for Outdoor Advertising is projected to reach US$44.7 Billion by 2024 , driven by increasing time spent outdoors, growing number of malls, rising number of airports/airport terminals and metro rail networks, and technological advances. Advertising is playing a significant role in organizations’ success, and continues to be an essential requisite for survival of businesses in this fiercely competitive world. The advertising industry at present uses a wide variety of media formats ranging from television, radio, print to outdoor, mobile, airport and Internet advertising for delivering the message to the audiences. In a frag...