Driven by Competitive Pressure, the Entertainment Industry Eyes Innovative On-Demand Services to Offer Customers a Satisfying Experience
Growing competitive need to succeed in the emerging on-demand economy; proliferation of high-speed fixed and mobile internet, robust growth of e-commerce and m-commerce supported by consumer preference for convenient purchase options, and growing reliability and security of e-ticketing services are poised to drive the global market for Online Movie Ticketing Services to reach US$28 billion by 2022 . Online movie ticketing services market has revolutionized the traditional form of movie ticket bookings, influencing ticket purchasing habits of consumers. Unlike the earlier counter-based bookings, movie tickets at present can be booked conveniently over the Internet using various digital platforms including laptops, computers, tablet PCs and smartphones. This innovative service has soared in popularity among movie audiences worldwide, as the online mode eliminates long queues that are generally associated with traditional movie ticketing systems. The high degree of conve...