Driven by Competitive Pressure, the Entertainment Industry Eyes Innovative On-Demand Services to Offer Customers a Satisfying Experience

Growing competitive need to succeed in the emerging on-demand economy; proliferation of high-speed fixed and mobile internet, robust growth of e-commerce and m-commerce supported by consumer preference for convenient purchase options, and growing reliability and security of e-ticketing services are poised to drive the global market for Online Movie Ticketing Services to reach US$28 billion by 2022.   

Online movie ticketing services market has revolutionized the traditional form of movie ticket bookings, influencing ticket purchasing habits of consumers. Unlike the earlier counter-based bookings, movie tickets at present can be booked conveniently over the Internet using various digital platforms including laptops, computers, tablet PCs and smartphones. This innovative service has soared in popularity among movie audiences worldwide, as the online mode eliminates long queues that are generally associated with traditional movie ticketing systems. The high degree of convenience offered through booking of tickets over the Internet or by using mobile apps, from any location and at any time, is a major driving force for the online movie ticketing services market. Also, the shift towards paperless tickets implies that customers are no longer required to carry physical tickets, while multiplexes and theaters benefit from significant cost savings. The paperless nature of online movie ticketing additionally offers environmental advantages. The success of online movie ticketing operations is dependent largely on the willingness of customers to pay additional Internet handling charges for availing these services.

Driven by the rising awareness about online services and the rapidly increasing penetration of Internet technology, the global online movie ticketing market continues to grow at an impressive rate. Rapid growth of filmed entertainment market and continuous rise in the number of movies being released each year is having a favorable impact on the market. In view of the escalating demand for movies, exhibitors across the world are focused on the addition of more number of screens and also developing mobile apps for providing easy access to movie ticketing services customers. The increasing number of multiplex establishments and digital 3D screens, promising better and richer viewing experience, is expected to attract larger audiences and drive use of online movie ticketing services to advance book and guarantee seat bookings. Also driving market growth are factors such as the increasing penetration of broadband connectivity and rising ownership of Internet-enabled mobile phones, whereby users have convenient access to online ticket booking services.

Although several favorable factors are poised to maintain momentum in online movie ticketing market, certain issues and challenges continue to niggle prospects. Rising ticket prices & surcharges, evolving threat landscape in online transactions, alternative film delivery methods and movie piracy are some of the core issues inducing immense pressure on the market.

As stated by the new market research report on Online Movie Ticketing Services, Asia-Pacific represents the largest regional market, worldwide. Asia-Pacific is also poised to register the fastest CAGR of 17% over the analysis period. The region is expected to benefit from expanding Internet connectivity and growing sales of smart devices, which is expected to encourage more users to book tickets over the Internet. With governments and major technology companies making all-out efforts to provide Internet as a basic service to people, particularly in developing countries such as India and China, the subsequent increase in accessibility to affordable Internet services on personal computers and mobile devices is expected to be a positive development for the online movie ticketing market.

Major players in the market include Atom Tickets LLC, BookMyShow.com, Carnival Cinemas, Cinemark Holdings Inc., Cineplex Inc., Fandango Inc., INOX Leisure Limited, KyaZoonga, Maoyan-Weiying, Moviefone Inc., MovieTickets.com LLC, Mtime.com Inc., PVR Cinemas, Tao Piao Piao, and VOX Cinemas among others.

The research report titled “Online Movie Ticketing Services: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America and Rest of World.

For enquiries e-mail us at rsd@strategyr.com or info411@strategyr.com.

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