Emerging Personal Data Ecosystem & Demand for Personal Data Empowerment Tools Drive the SD Memory Cards Market

Emerging personal data ecosystem and the ensuing demand for personal data storage empowerment tools is poised to drive the global market for Secure Digital (SD) Memory Cards to reach US$13.2 billion by 2024. Secure Digital (SD) memory card, conceptualized by SD Card Association (SDA), is a non-volatile memory card the design and fabrication of which is focused on addressing the space, capacity, security, and performance needs of modern portable electronic devices. Available in standard SD, microSD and miniSD formats, differentiated by size dimensions and storage capacity, SD memory offers several key benefits in media storage such as small footprint, high-performance, ease-of-use and durability. Although digital camera represents the traditional application area for SD memory, current spate of growth is being driven by smartphones and tablet devices. Exponential rise in 4G LTE networks and subsequent expansion in digital media consumption and social networking on mobile devices is steering demand for SD memory within the smartphones vertical.

Future prospects remain highly favourable for SD memory cards market. While steady momentum in the smartphones and tablets sales is poised to keep the sentiment intact in the market, ongoing thrust on IoT/M2M communication in consumer and commercial applications is expected to steer the market momentum in a major way. Market stands to gain from the recently launched SD version 7.0, which emphasizes the novel SD Express and SDUC features to support data transfer speeds of up to 985 MB/s and 128TB maximum storage capacity. The new SD 7.0 devices would especially aid market growth in next-generation application domains including data-intense wireless communication, 8K video, drones and multi-channel IoT devices etc.

Although the prospects for SD memory remain positive, the market continues to reel under pressure due to various issues and challenges hampering the momentum. Launch of new smartphone models with large in-built memory and without external memory card slot, growing popularity of personal cloud storage, and ongoing proliferation of competing memory technologies such as eMMC are some of the key issues niggling the market prospects for SD memory, worldwide.

Major players in the market include ADATA Technology Co. Ltd., Apacer Technology Inc., Delkin Devices Inc., Duracell Inc., Edge Memory, EP Holdings Inc., Eye-Fi Inc., Integral Memory plc, KINGMAX Technology Inc., Kingston Technology Company Inc., Kobian Pte Ltd., Lexar, MagicRAM Inc., Micron Technology Inc., Panasonic Corporation, PNY Technologies Inc., Power Quotient International Co. Ltd., Samsung Electronics, SanDisk Corporation, Sony Corporation, Toshiba Corporation, Transcend Information Inc., and Verbatim Americas LLC, among others.

The research report titled ”Secure Digital (SD) Memory Cards: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, product innovations and strategic industry activities of major companies worldwide. The report provides market estimates and projections for sales of Secure Digital (SD) Memory Cards in US$ for all major geographic markets- US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Latin America (Brazil, and Rest of Latin America), and Rest of World. The global market for Secure Digital (SD) Memory Cards is also analyzed by the applications – Communication Devices, Digital Cameras, and Others (Includes PDAs; GPS; and Gaming, Music & Video Devices).

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