Aging Population, Launch of Innovative Products, and Growing Awareness Drive the Global Incontinence and Ostomy Care Products Market
The global market for incontinence and ostomy care products is projected to exceed US$23.5 billion by 2024 , driven by growing aging population; rising product awareness among consumers; product innovations; and favorable healthcare reforms in several countries. The global market for incontinence products is driven by factors, such as increasing incidence of urinary incontinence, rising aging population; better consumer awareness, as well as introduction of innovative, user-friendly, and customized products. The market is also witnessing increasing online sales of adult diapers. Growing demand of the product from the developing regions is also contributing to the market growth. Meanwhile, the market for ostomy care products is driven by increasing survival rates from colorectal and urinary cancers. Concurrent with this is the rise in the prevalence rates of inflammatory bowel diseases, such as ulcerative colitis and Crohn's disease, which necessitates patients to undergo sur...