The global market for Bottled Water is projected to reach US$307.6 billion by 2025, driven by the growing need to slake the thirst of a growing world population. World population is poised to grow from 7.8 billion in 2019 to over 9.8 billion by 2050. In line with this growth, there will be a parallel increase in demand for safe drinking water. Per capita consumption of drinking water in the coming years is poised to increase with science based evidence highlighting water’s role in health and wellness. Few of the reasons why water is important to human health include its vital role in flushing out waste from the body; regulating body temperature; maintaining brain function; producing saliva; protecting tissues and joints; aids in nutrient absorption and digestion; improves blood oxygen circulation; boosts energy; optimizes cognitive function; helps retain youthful and supple skin. Scientific studies have also shown water’s effectiveness in treating medical conditions such as constipation, kidney stones, exercise-induced asthma, urinary tract infection, and hypertension, among others. Against the backdrop of compelling evidence of the benefits of proper hydration, per capita consumption of water is expected to increase between 5 liters to 8 liters per day. Under this scenario, bottled water market is poised to witness strong demand. Bottled water symbolizes a healthful lifestyle and is positioned on the platform of being a convenient, safe and healthy hydration beverage. Defined as drinking water packaged in plastic or glass bottles, bottled water offers numerous benefits, with the most important being portability and ability to stay hydrated anytime, anywhere. Stringent labelling regulations are giving consumer confidence in bottled water a boost. Read More…

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