Analytical Disruption Fuels the Emergence of the Era of Prescriptive Analytics
The radical disruption underway in the field of business intelligence (BI) and analytics is poised to drive the global market for Prescriptive Analytics to reach US$1.61 billion by 2022 . Analytical disruption is defined as the disruptive use of data that creates value in the practice of business intelligence. It refers to radical innovation in both the use of big data and application of big data. Analytical disruption is going beyond the use of data for information and value creation, it refers to leveraging data to become more predictive and proactive. The modern insight-driven enterprises are no longer running their businesses based on historical data. Rear view business intelligence is increasingly falling out of favor and emerging over the horizon is the development of supply chain data science. New analytical capabilities such as those epitomized by prescriptive analytics are enabling business intelligence to emerge from reactive models to proactive and predictive models to aut...