Service Differentiation Value of Delivering Personalized and Relevant Content & Recommendations Receives a Boost Against the Backdrop of Rising Multi-Screen Viewership Patterns
Growing focus of service providers on building and maintaining successful multi-screen, multi-platform OTT services is poised to drive the global Multiscreen Content Discovery Engines market to reach US$77.7 billion by 2024 . Multi-screen content discovery engine is a software platform that is implemented to enable users to browse online content. Also described as a recommendation engine, the multi-screen discovery platform offers a mechanism whereby a website’s publisher can provide visitors’ links to other pages that can be visited based on their interests. Content discovery platforms make use of algorithms for selecting the links that will be displayed to the visitor, thus allowing the content to reach out to a wider audience base. The platform enables companies to offer a way to enable creators of content such as videos, blogs and articles to reach out to a wide audience based by incorporating a link to it on another popular website. Key benefits of multiscreen content discov...