Service Differentiation Value of Delivering Personalized and Relevant Content & Recommendations Receives a Boost Against the Backdrop of Rising Multi-Screen Viewership Patterns

Growing focus of service providers on building and maintaining successful multi-screen, multi-platform OTT services is poised to drive the global Multiscreen Content Discovery Engines market to reach US$77.7 billion by 2024.

Multi-screen content discovery engine is a software platform that is implemented to enable users to browse online content. Also described as a recommendation engine, the multi-screen discovery platform offers a mechanism whereby a website’s publisher can provide visitors’ links to other pages that can be visited based on their interests. Content discovery platforms make use of algorithms for selecting the links that will be displayed to the visitor, thus allowing the content to reach out to a wider audience base. The platform enables companies to offer a way to enable creators of content such as videos, blogs and articles to reach out to a wide audience based by incorporating a link to it on another popular website. Key benefits of multiscreen content discovery engines driving its adoption include its ability to drive traffic to a particular site, offer relevant content to the user, engage and convert shoppers to loyal customers, increase average value of an order and reduce overheads and workload, among others.

Global multi-screen content discovery engines market continues to grow supported by the increasing proliferation of web-enabled devices and smartphones, increasing mobile broadband connectivity, the growing consumption of online media content by users, and the growing focus of service providers on offering personalized recommendations to users. Also driving market growth is the rapid pace of digitalization, need to analyze burgeoning customer data volumes, and growing focus of service providers on enhancing customer experience. The increasing popularity of video on demand (VOD), smart TV, video on Internet (VOI), and social TV, among others are also enhancing significance of multi-screen discovery engines, in order to improve user-engagement levels. Growing penetration of social TV will also fuel demand, with the solution being adopted to offer recommendations based on viewing patterns of friends in the user’s social network. The rapidly expanding e-commerce sector is adding to the prospects of the content discovery platforms market, as the system can be used to help users in finding the most relevant products among the available options. In the coming years, growth will be driven by the increasing implementation of content discovery tools in sectors such as finance and insurance for recommending investment opportunities and coverage plans to users. The adoption in B2B settings for suggesting strategies and prospects to sales personnel will additionally spur opportunities for the market.

As stated by the new market research report on Multiscreen Content Discovery Engines, Europe represents the largest regional market, worldwide. Rapid growth of digital content, increasing consumption of online video content through VOD and OTT services, and rising significance of social media networks are leading to higher implementation of Multiscreen content discovery engines. Asia-Pacific is forecast to register the fastest CAGR of 40.1 % over the analysis period, driven by the region’s expanding Internet user base, increasing sales of Internet-enabled devices and smartphones, rising popularity of social networking. The growing volumes of data being streamed through various devices expected are expected to stir demand for content discovery engines.

Major players in the market include ContentWise, eBay Inc., Google Inc., nRelate, Outbrain Inc., Ooyala Inc., Red Bee Media, TiVo Corporation, Spideo, Taboola, and ThinkAnalytics Ltd., among others.

The research report titled “Multiscreen Content Discovery Engines - Market Analysis, Trends, and Forecasts” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China and Rest of Asia-Pacific), Middle East & Africa, and Latin America.

For enquiries e-mail us at rsd@strategyr.com or info411@strategyr.com.

For cutting edge analyst reviews on top industries
Follow us on Twitter; Connect with us on LinkedIn; Follow us on Medium

Comments

Post a Comment

Popular posts from this blog

The Global Market for Surfing is Projected to Reach US$9.5 Billion by 2022

Rise of Surfing as a Lifestyle Sport Among all Age Groups Drives the Global Surfing Market, According to a New Report by Global Industry Analysts, Inc. GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Surfing market. The global market for Surfing is projected to reach US$9.5 billion by 2022 , driven by the growing interest in surfing both as a leisure and sporting activity, increased accessibility to surfing through surf parks and surf pools and technology innovations focused on developing sophisticated surf-wear and surf-gear.                               Surfing is a surface water sport where a participant riding a board (the surfboard) is carried away by a breaking wave. The surfing industry continues to evolve, driven by sustained efforts of s...
Read more

The Global Market for Private Tutoring Services is Forecast to Reach US$227 Billion by 2022

Intense Competition among Students and the Growing Need to Achieve Academic Excellence Drive the Global Private Tutoring Market, According to a New Report by Global Industry Analysts, Inc. GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Private Tutoring market. The global market for Private Tutoring Services is forecast to reach US$227 billion by 2022 , driven by the need to keep pace with classroom teaching, improve overall competency and enhance knowledge and skill level. Education is considered the social ladder to achieve success in personal and professional life. Higher education is associated with increased opportunities in the labor market, high remunerations, and improved social standing. People are therefore investing heavily in children’s education, including private tutoring or private supplementary tutoring which is emerging as a major phenomenon in the global education system...
Read more
Image
The global market for Material Handling Equipment is projected to reach US$190.3 billion by 2025, driven by the strong emphasis shed on production and operational efficiency and worker safety. The concept of “last mile” is widely popularized in supply chain management and transportation planning for its ability to increase customer satisfaction and profitability. Automation, optimization and delivery route planning are therefore vital strategies adopted by companies to improve their last mile performance. Of equal importance are the “first mile” operations involving indoor material handling on the plant floor. Raw material being the primary and most importance element in manufacturing needs to move through multiple stages of production and final packaging in a smooth and seamless manner to prevent logistical bottlenecks in production. Timely handling of materials is important to ensure that right materials in right quantities are delivered to the right locations at the right ti...
Read more