Service Differentiation Value of Delivering Personalized and Relevant Content & Recommendations Receives a Boost Against the Backdrop of Rising Multi-Screen Viewership Patterns

Growing focus of service providers on building and maintaining successful multi-screen, multi-platform OTT services is poised to drive the global Multiscreen Content Discovery Engines market to reach US$77.7 billion by 2024.

Multi-screen content discovery engine is a software platform that is implemented to enable users to browse online content. Also described as a recommendation engine, the multi-screen discovery platform offers a mechanism whereby a website’s publisher can provide visitors’ links to other pages that can be visited based on their interests. Content discovery platforms make use of algorithms for selecting the links that will be displayed to the visitor, thus allowing the content to reach out to a wider audience base. The platform enables companies to offer a way to enable creators of content such as videos, blogs and articles to reach out to a wide audience based by incorporating a link to it on another popular website. Key benefits of multiscreen content discovery engines driving its adoption include its ability to drive traffic to a particular site, offer relevant content to the user, engage and convert shoppers to loyal customers, increase average value of an order and reduce overheads and workload, among others.

Global multi-screen content discovery engines market continues to grow supported by the increasing proliferation of web-enabled devices and smartphones, increasing mobile broadband connectivity, the growing consumption of online media content by users, and the growing focus of service providers on offering personalized recommendations to users. Also driving market growth is the rapid pace of digitalization, need to analyze burgeoning customer data volumes, and growing focus of service providers on enhancing customer experience. The increasing popularity of video on demand (VOD), smart TV, video on Internet (VOI), and social TV, among others are also enhancing significance of multi-screen discovery engines, in order to improve user-engagement levels. Growing penetration of social TV will also fuel demand, with the solution being adopted to offer recommendations based on viewing patterns of friends in the user’s social network. The rapidly expanding e-commerce sector is adding to the prospects of the content discovery platforms market, as the system can be used to help users in finding the most relevant products among the available options. In the coming years, growth will be driven by the increasing implementation of content discovery tools in sectors such as finance and insurance for recommending investment opportunities and coverage plans to users. The adoption in B2B settings for suggesting strategies and prospects to sales personnel will additionally spur opportunities for the market.

As stated by the new market research report on Multiscreen Content Discovery Engines, Europe represents the largest regional market, worldwide. Rapid growth of digital content, increasing consumption of online video content through VOD and OTT services, and rising significance of social media networks are leading to higher implementation of Multiscreen content discovery engines. Asia-Pacific is forecast to register the fastest CAGR of 40.1 % over the analysis period, driven by the region’s expanding Internet user base, increasing sales of Internet-enabled devices and smartphones, rising popularity of social networking. The growing volumes of data being streamed through various devices expected are expected to stir demand for content discovery engines.

Major players in the market include ContentWise, eBay Inc., Google Inc., nRelate, Outbrain Inc., Ooyala Inc., Red Bee Media, TiVo Corporation, Spideo, Taboola, and ThinkAnalytics Ltd., among others.

The research report titled “Multiscreen Content Discovery Engines - Market Analysis, Trends, and Forecasts” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China and Rest of Asia-Pacific), Middle East & Africa, and Latin America.

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