High-Intensity Artificial Sweeteners Become the Standard Sugar Substitutes in Processed Foods Against the Backdrop of Rising Obesity & the Need for Calorie Control

Growing health consciousness among consumers, and increasing focus on weight management diets against the backdrop of rising incidence of diabetes and obesity are poised to drive the global market for High-Intensity Artificial Sweeteners to reach US$2.5 billion by 2024.

High-intensity artificial sweeteners are one of the most common sugar substitutes used in a wide range of products, particularly packaged food and beverages. The chemically synthesized high intensity sweeteners are used in low concentrations when compared to other products such as sucrose, and benefit from their as non-caloric and noncariogenic properties. Though sugar continues to dominate the sweeteners market, rising awareness about the long-term ill-effects of sugar consumption in large quantities led to the introduction of artificial sweeteners that are known to be almost zero-calorie ingredients and hence deemed healthy for consumption. Some of the popular high intensity artificial sweeteners include Select high intensity artificial sweeteners include aspartame, Acesulfame K, saccharin, sucralose, and neotame.

The demand for high intensity sweeteners is mainly determined by the trends in food production and diet carbonated soft drinks markets. The non-nutritive and non-caloric characteristics of artificial sweeteners have come to the fore led by the rising frenzy over zero-calorie, low-calorie and fat-free food & beverage products. In addition, high-intensity artificial sweeteners are used widely in low-calorie foods intended for consumption for diabetic patients and play a vital role in preventing an increase in blood sugar levels. Changing dietary habits and rising health consciousness of people are contributing to the high demand for low-calorie foods and beverages, thus leading to high demand for high intensity sweeteners. Increasing incidence of diabetes and alarming rise in obesity also contributed to the trend favoring healthy products, thus spurring demand for no-calorie artificial sweeteners. Given their low calorie content and similar taste as sugar, artificial sweeteners are finding huge demand from diabetic patients, enabling them to enjoy the taste of regular sugar without worrying about adding calories to their diet, while assisting in weight management.

Growing consumer concerns over dental caries also contributed to the growth of artificial sweeteners market. This is because low-calorie sweeteners are devoid of fermentable carbohydrates, which facilitates in preventing creation of acids through oral bacteria that cause dental caries. Artificial sweeteners market also benefits from the high volatility of sugar prices, which is leading manufacturers to opt for sugar substitutes including artificial sweeteners. Rising preference for convenience foods and beverages, driven by the increasingly busy lifestyles and changing food habits of consumers, are also fueling the high-intensity artificial sweeteners market. The implementation of strict regulations and taxes on high calorie foods in several countries presents opportunities for the high-intensity sweeteners market.

However, negative perceptions among consumers about artificial sweeteners and advent of new types of natural sweeteners are affecting demand for artificial sweeteners, especially aspartame. In particular, high-intensity artificial sweeteners market confronts increasing competition from natural high intensity sweeteners, which are growing in popularity due to the consumer shift towards products with natural ingredients.

As stated by the new market research report on High-Intensity Artificial Sweeteners, Asia-Pacific represents the largest regional market, worldwide. Asia-Pacific is also forecast to register the fastest CAGR of 7% over the analysis period, supported by factors such as changing lifestyles, improving standards of living, increasing incidence of obesity and diabetes, growing consumer health awareness levels, and rising demand for healthy foods. The positive economic environment, increasing purchasing power of consumers and intensifying marketing and branding initiatives of food and ingredient companies are contributing to the increased demand for sugar substitutes including artificial sweeteners in developing economies Asia-Pacific. On the other hand, developed regions of North America and Europe are relatively mature. In the US, demand for high intensity sweeteners is being sustained by the increasing number of overweight and obese individuals and growing number of diabetic patients, which is leading to high demand for low-calorie and sugar-free foods. Market dynamics are also influenced by consumption trends associated with diet sodas and other carbonated drinks.

Major players in the market include Ajinomoto Health & Nutrition North America Inc., Celanese Corporation, Cumberland Packing Corporation, Heartland Food Products Group, Hermes Sweeteners Ltd., HYET Sweet S.A.S., JK Sucralose Inc., Merisant US Inc., SinoSweet Co. Ltd., and Tate & Lyle plc, among others.

The research report titled “High-Intensity Artificial Sweeteners - Market Analysis, Trends, and Forecasts” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World. The report analyzes the High-Intensity Artificial Sweeteners market by the following Product Segments – Aspartame, Acesulfame Potassium, Saccharin, Sucralose and Others.

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