Preference for Adhesives in Assembling Mobile Electronics to Benefit Growth of Pressure Sensitive Tapes Against the Backdrop of Rapid Smartphones and Wearables Penetration

Surging popularity of specialty tapes, and perennial demand from major end-use industries including electronics, construction and automobiles manufacturing are poised to drive the global market for Pressure Sensitive Tapes to exceed 56 billion square meters by 2024.

The global pressure sensitive adhesives market continues to gain traction owing to consistent demand from end-use applications, product innovation and expansion of the flexible packaging market. Built on various adhesive systems, including hot melt and solvent-based, these adhesives require pressure for creation of polar attraction and adhering to specific substrates. The often unassuming and unnoticed tapes have widespread application in everyday lives ranging from simple use of commodity tapes such as masking, consumer and commercial tapes in packaging and industrial applications to complicated application of specialty tapes in component joining in vehicle production and the assembly of various electrical and electronic products. Surging demand from the packaging industry for box/carton sealing tapes and from the construction, automotive, and the medical sectors for specialty tapes represent the primary factor driving growth in the global pressure sensitive tapes market. The packaging industry is currently burgeoning with the rapid increase in online shopping. There is now huge demand for corrugated boxes and cartons thus creating demand for commodity pressure-sensitive tapes for branding shipments. Custom-made adhesives and tapes are also witnessing increased demand.

Healthy growth is projected for the market in the coming years driven by rapid proliferation of technically advanced smartphones and wearable devices. Advanced mounting tape solutions enable smartphones with flexible displays; specialty tapes in smartphones absorb sudden shock and protect components, while wearable devices rely on innovative double-sided tapes for ruggedness. Expanding applications of pressure sensitive tapes and development of high performance adhesives with improved bonding and joining capabilities leaving minimum or no residue represent another important growth driver. The global market would also be driven by the increasing trend of product customization and flexibility; newer PSA tapes applications such as instant advertising, security protection and temperature indicating labels; replacement of several traditional joining products by advanced tapes touted as the new ‘welding’ for design engineers; and growing demand for biodegradable tapes against the backdrop of environmental regulations becoming increasingly stringent and growing liking among consumers for all things eco-friendly. Water-based pressure sensitive adhesives (PSAs) are effectively overshadowing the conventional use of solvent-borne PSAs supported by advancements in functional performance such as enhanced resistance to humidity, heat, and blushing, in addition to being cost effective and environmentally friendly.

As stated by the new market research report on Pressure Sensitive Tapes, Asia-Pacific represents the largest market worldwide in both volume and value terms. The region also represents the fastest growing market with a volume CAGR of 6.0% over the analysis period. Increasing production and demand in the Asia-Pacific region for large-volume and low cost commodity tapes such as masking tapes, packaging tapes, and consumer and commercial tapes due to lower production costs, easy raw material availability, and steadily improving quality represent important growth drivers in the region. Although production of specialty tapes used in the electronic and electrical manufacturing, medical, automotive, and other industries continues to be dominated by European countries, demand will emanate from Asia owing to increasing production of electronic goods and medical devices and supplies in the region.

Major players in the market include 3M Company, Adhesives Research, Inc., Ahlstrom-Munksjö, Avery Dennison Corporation, Beardow & Adams (Adhesives) Limited, Berry Global, Inc., Boston Tapes (Chargeurs), Coroplast Fritz Müller GmbH & Co. KG, DeWAL Industries Inc., Dow Corning Corporation, Essentra Specialty Tapes, Inc., Franklin International, Inc., H.B. Fuller Company, Henkel AG & Co. KGaA, Stokvis Tapes BV, Intertape Polymer Group Inc., Godson Tapes Pvt. Limited, Jowat SE, Krückemeyer GmbH, LINTEC Corporation, Luxking Group Holdings Limited, Nitto Denko Corporation, Saint-Gobain Performance Plastics Corporation, Scapa Group, Plc., Shurtape Technologies, LLC, tesa SE, Yem Chio Co. Ltd., and Zhejiang Yonghe Adhesive Products Co., Ltd., among others.

The research report titled “Pressure Sensitive Tapes: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of major market participants. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle East & Africa, and Latin America (Brazil, and Rest of Latin America). Product segments analyzed in the report include Box Sealing Tapes, Masking Tapes, Double Sided Tapes, and Specialty Tapes. Major backing materials analyzed for the global and major regional markets include Paper, Polypropylene, and Others.

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