The Growing Value of Messaging Apps from Enabling Social Connectedness to Customer Connectedness to Spur Demand for Mobile Messaging Apps
The global market for Mobile Messaging Apps is projected to reach 2.3 billion users by 2024 , driven by the growing adoption of these apps by businesses for business collaboration and customer support services against a backdrop where there is increased focus shed on leveraging digital technologies to enhance customers’ participation and create highly connected and fluid customers. The global mobile communication landscape is experiencing the rapid proliferation of mobile messaging apps, which offer the highest level of convenience and user experience in text-based communication. Growing sales of smartphones and tablet PCs and their ever-expanding role in media and communications in daily life are continuing to fuel adoption of messaging apps. Also, the need for ‘social connectedness’ is encouraging a spurt in peer-to-peer (P2P) communication through innovative Internet-centric platforms, which in turn is benefitting market prospects for messaging apps. Declining prices of smartp...