Enduring Popularity of Denim Jeans as the Most Comfortable & Best Loved Apparel in the World to Sustain Growth in the Market
The global market for Denim Jeans is projected to reach US$86 billion by 2024 , supported by the enduring popularity of denim which over the century has transcended social class, status and wealth to become the world’s best loved apparel. Denim is the world’s favorite fashion fabric which through the ages underwent sea changes. From being originally designed for cowboys, miners and factory workers, to being a symbol of youthful rebellion, to being a staple in western closets to finally becoming the world’s best loved clothing, denim jeans continues to rule the fashion world. The diverse denim jeans market offers wide-ranging styles to new age customers, from bell-bottoms and classic boot-cuts to ‘mom’ and ‘boyfriend’ jeans. Denim trousers are found in most wardrobes, and most women own more than one and up to ten varieties of cuts and washes. Denim sales based on styles and fits are heavily dependent on street fashion and celebrity fashion trends. In terms of style alone, denim jeans...