Enduring Popularity of Denim Jeans as the Most Comfortable & Best Loved Apparel in the World to Sustain Growth in the Market

The global market for Denim Jeans is projected to reach US$86 billion by 2024, supported by the enduring popularity of denim which over the century has transcended social class, status and wealth to become the world’s best loved apparel. Denim is the world’s favorite fashion fabric which through the ages underwent sea changes. From being originally designed for cowboys, miners and factory workers, to being a symbol of youthful rebellion, to being a staple in western closets to finally becoming the world’s best loved clothing, denim jeans continues to rule the fashion world. The diverse denim jeans market offers wide-ranging styles to new age customers, from bell-bottoms and classic boot-cuts to ‘mom’ and ‘boyfriend’ jeans. Denim trousers are found in most wardrobes, and most women own more than one and up to ten varieties of cuts and washes. Denim sales based on styles and fits are heavily dependent on street fashion and celebrity fashion trends. In terms of style alone, denim jeans are expected to forever remain the most dominant apparel within the global casual clothing segment. Rising disposable income levels, surging GDP rates, rising number of women joining workforce, rapid rates of urbanization, westernization of lifestyles in emerging economies, and rising fashion consciousness are factors propelling growth the global market for denim jeans. Manufacturers are innovating and offering newer designs, styles, and fits to suit changing consumer preferences and fashion trends.

Innovation is very important in the premium segment of jeans market, and companies have to innovate regularly to stay ahead. Erosion of sales from cheaper counterfeits has pushed jeans manufacturers to introduce products that are technologically superior. New stretch technologies provide better flexibility and fabric comfort. Fabric properties such as breathability, tear-resistance and moisture resistance that are usually part of sportswear have now found space in denim wear. Aramid fibers are strong and heat resistant and are finding takers in the jeans market, particularly for rough sports. Hybrid fabric blends ensure that consumers have plenty to choose from. Through the use of new technologies that offer more features than just stretch, denim wear can now transition from work wear and casual wear to activewear and athleisure, while offering the performance, texture, and comfort features to the fabric and the final product. A key trend with regards to stretch is bi-stretch, which is already in existence. However, novel ways of implementing bi-stretch are being focused upon to create an improved product for the customer as well as a product which mills will be able to easily manage.

As stated by the new market research report on Denim Jeans, the United States represents the single largest regional market worldwide. On the other hand, Asia-Pacific region, driven China and India, two of the largest manufacturers of denim fabric and jeans, is forecast to emerge as the fastest growing market with a CAGR of 7.8% over the analysis period. India, with a rapidly growing economy and subsequent aspirations of the populace, provides the highest growth opportunities. Other emerging markets, such as Latin America and the Middle East, are also forecast to offer significant growth opportunities. Growing urban population, rising standards of living, increasing disposable incomes, preference for high-end and premium designer labels among the expanding base of affluent middle class population, globalization, and changing cultural norms are driving growth of Denim Jeans in emerging markets.

Major players in the market include 7 For All Mankind, Aarvee Denims & Exports Ltd., Arvind Limited, Black Peony (Group) Co., Ltd., Diesel S.p.A, Edwin Co. Ltd., Gap Inc., Levi Strauss & Co., Mavi Jeans, Nien Hsing Textile Co. Ltd., Orta Anadolu, Raymond Group, True Religion Apparel Inc., and VF Corporation among others.

The research report titled "Denim Jeans – Market Analysis, Trends, and Forecasts" announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, innovations and launches, and strategic industry activities of various players. The single segment report provides market estimates and projections in in US$ Million for Denim Jeans for major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Latin America (Brazil, and Rest of Latin America), and Rest of World. In addition, the report provides volume estimates and projections in million pairs of denim jeans for the global market.

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