Rise in Female Workforce, Growing Awareness about Breast Feeding, Governmental Support, and Technological Advancements to Drive the Global Breast Pumps Market

The global market for Breast Pumps is forecast to reach US$1.3 billion by 2024, driven by rise in the rate of female workforce, growing awareness regarding benefits of breastfeeding, encouragement from governments to breastfeed babies, and technological advancements. One of the chief growth drivers for the global market for breast pumps is the growing preference among mothers across the world, to breastfeed their infants. Working women constitute the major buyer segment for breast pumps worldwide. Working women feel the pressure to resume work soon after delivering the child and are on the constant lookout for products that allow them to feed their infants’ breast milk, even in their absence and also to easily balance their work life and personal life priorities. In most countries, the inadequate leave period for nursing mothers is also a factor behind increasing sales of breast pumps. Continuous encouragement from governments to exclusively breast feed children up to the age of 6 months and international agencies regularly coming up with campaigns for increasing awareness about as well as support for breast feeding are also contributing to market growth.

Future growth for the global breast pumps market, in addition to technological advancements, would stem from factors of rising world population and increasing global birth rates; changing lifestyles and rise in the rate of female workforce; and reimbursement policy-restructuring in an increased number of countries mandating local insurance companies to cover costs of lactation counseling and breast feeding devices. Increasing disposable incomes, especially in developing countries, which strengthen consumer purchasing power is also expected to aid future growth of the market. The need to master the right ways of parenting will continue to influence spending on childcare products. The trend among couples to having kids in later years after gaining financial security will help fortify demand for high-end products, such as breast pumps. In addition, changing spending patterns and consumer demand for newer and innovative options will continue to exert a positive influence on the market.

Breast pumps are segmented into three types as manual, electric, and battery powered. The segment of electric pumps is considered the most lucrative currently as it is expected to witness fastest growth among all segments through the analysis period. The market witnesses influx of breast pumps with advanced technology on a constant basis which also helps in increasing adoption rate of the devices. The double-breast pump for instance which pumps milk from both the breasts at a time and the one which is capable of removing fat from milk are examples of innovative products that have entered the market recently. Major players in the industry are constantly innovating with new ideas and concepts. Innovation in the industry has also focused on making pumps less complicated. Developers seek to create motors that are less noisy and more discrete and also parts that are easy to clean.

As stated by the new market research report on Breast Pumps, the United States represents the largest market worldwide. Increasing healthcare expenditure, favorable government initiatives for increasing consumer awareness levels, and rising employment rate of women constitute the major market drivers. Asia-Pacific ranks as the fastest growing market at a CAGR of 10.5% during analysis period, led by factors such as rising birth rates in emerging Asian countries; improving disposable income; growing awareness over the importance of breast milk among young educated mothers; changing workplace policies and cultural perceptions that encourage pumping of breast milk at work among the large base of working mothers; and rise of human milk banks that collect, screen and pasteurize donor mothers’ milk.    

Major players in the market include Ameda Breastfeeding Solutions, Bailey Medical Engineering, Handi-Craft Company, Hygeia Health, Linco Baby Merchandise Work’s Co., Medela, NUK® USA, Philips Avent, Pigeon Corp.,  Lansinoh Laboratories Inc., and TOMY Company Ltd., among others.

The research report titled “Breast Pumps: Market Analysis, Trends, and Forecasts” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the USA, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific, and Rest of World. The market is analyzed by two major segments that include Non-Powered Breast Pumps and Powered Breast Pumps.

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