Rising Preference for Gardening & Landscaping Activities in Residential, Commercial and Public Sites to Drive Growth in the Global Outdoor Power Equipment Market
The
global market for Outdoor Power Equipment is forecast to exceed 145 million
units by 2024, driven by rising importance of lawn, gardening and
landscaping activities in residential, commercial and public locations, healthy
momentum in construction spending, and wider availability of advanced equipment
in durable, cordless, and eco-friendly designs.
Outdoor Power Equipment (OPE) includes tools designed for
outdoor activity such as garden cleaning, lawn mowing, and wood cutting &
trimming among others. Demand for outdoor power equipment is primarily driven
by the popularity of outdoor activities. At the same time, new home ownership
rates, employment levels, and consumer confidence levels influence the sales
momentum. Growing importance of gardening as a recreational activity, zeal to
develop gardens in homes, as well as the desire to enhance aesthetics through
beautiful and properly maintained lawns and gardens continue to drive the
purchase of new outdoor appliances. Growth
in professional landscaping is another factor driving demand of lawn mowers and
other gardening tools. The market also
stands to benefit from replacement demand as conventional equipment owners
trade up for new environmentally friendly and technologically advanced tools.
Product innovations and new technologies continue to reshape the market with
new rollouts focused on improving productivity and efficiency with extended
maintenance intervals, reduced costs, increased fuel efficiency, longer run
times and increased engine life. Cordless
tools have gained popularity in recent years, with large plot owners and
aging homeowners turning to battery powered cordless power tools as an
alternative to conventional tools. Growing commercial value of zero
emission product features and concerns over ethanol fuel powered equipment are
driving customers to opt for battery operated outdoor power equipment with
improved rechargeable options and optimum maneuverability.
Another key trend in the market is the growing
adoption of robotic mowers. After gaining widespread popularity in the European
market, robotic lawnmowers are gaining wide acceptance in the US. With low fuel
consumption being the most coveted product benefit for owners of residential
lawn tractors, fuel injection technology is gaining in prominence over riding
lawn mowers. Demand for battery powered appliances such as lawn
mowers and chainsaws continue to experience steady growth led by attributes
such as high sensitivity, environment friendly features and convenience. Recent
trends in technology is further paving
the way for more advanced, quieter and eco-friendly leaf blowers. Also driven
by the growing tech-savvy population worldwide, online retailing is gaining
pace in recent years with equipment dealers increasingly embracing m-commerce
as part of their digital marketing strategy to reach out to more consumers.
As stated by the new market research report on Outdoor
Power Equipment, the United
States represents the largest market worldwide. Asia-Pacific ranks as the
fastest growing market with a CAGR of 5.7% over the analysis period, fuelled by
expanding base of affluent consumer group, growing awareness about lifestyle
upgrades, and rising interest in outdoor activities such as gardening.
Major players in the market include Alamo Group Inc.,
Blount International Inc., Briggs & Stratton Corporation, Castelgarden
S.p.A., Deere & Company, Emak S.p.A, Husqvarna AB, Makita Corporation,
McCulloch Motors Corporation, MTD Products Inc., Robert Bosch GmbH, Simplicity
Manufacturing Inc., Stanley Black & Decker Inc., STIGA S.p.A., STIHL
Holding AG & CO. KG, Techtronic Industries Co. Ltd., The Ariens Company and
The Toro Company, among others.
The research report titled “Outdoor
Power Equipment – Market Analysis, Trends and Forecasts” announced by Global Industry Analysts Inc., provides a
comprehensive review of market trends, issues, drivers, mergers, acquisitions
and other strategic industry activities. The report provides market estimates
and projections for outdoor Power Equipment market in thousand units for all
major geographic markets including the US, Canada, Japan, Europe (France,
Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China,
India and Rest of Asia-Pacific), Middle East and Latin America (Brazil and Rest
of Latin America). Key product segments analyzed include Bug Killers, Chain
Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf
Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired
Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding
Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear
Engine), Rotary Tillers, Snow Throwers and Trimmers/ Brush Cutters. The report
also analyzes the Chain Saws by Segment – Gas and Electrical for the Global and
US markets.
Global Industry Analysts, Inc.
6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.
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