Rising Preference for Gardening & Landscaping Activities in Residential, Commercial and Public Sites to Drive Growth in the Global Outdoor Power Equipment Market


The global market for Outdoor Power Equipment is forecast to exceed 145 million units by 2024, driven by rising importance of lawn, gardening and landscaping activities in residential, commercial and public locations, healthy momentum in construction spending, and wider availability of advanced equipment in durable, cordless, and eco-friendly designs.

Outdoor Power Equipment (OPE) includes tools designed for outdoor activity such as garden cleaning, lawn mowing, and wood cutting & trimming among others. Demand for outdoor power equipment is primarily driven by the popularity of outdoor activities. At the same time, new home ownership rates, employment levels, and consumer confidence levels influence the sales momentum. Growing importance of gardening as a recreational activity, zeal to develop gardens in homes, as well as the desire to enhance aesthetics through beautiful and properly maintained lawns and gardens continue to drive the purchase of new outdoor appliances.  Growth in professional landscaping is another factor driving demand of lawn mowers and other gardening tools.  The market also stands to benefit from replacement demand as conventional equipment owners trade up for new environmentally friendly and technologically advanced tools.

Product innovations and new technologies continue to reshape the market with new rollouts focused on improving productivity and efficiency with extended maintenance intervals, reduced costs, increased fuel efficiency, longer run times and increased engine life. Cordless tools have gained popularity in recent years, with large plot owners and aging homeowners turning to battery powered cordless power tools as an alternative to conventional tools. Growing commercial value of zero emission product features and concerns over ethanol fuel powered equipment are driving customers to opt for battery operated outdoor power equipment with improved rechargeable options and optimum maneuverability.

Another key trend in the market is the growing adoption of robotic mowers. After gaining widespread popularity in the European market, robotic lawnmowers are gaining wide acceptance in the US. With low fuel consumption being the most coveted product benefit for owners of residential lawn tractors, fuel injection technology is gaining in prominence over riding lawn mowers. Demand for battery powered appliances such as lawn mowers and chainsaws continue to experience steady growth led by attributes such as high sensitivity, environment friendly features and convenience. Recent trends in technology  is further paving the way for more advanced, quieter and eco-friendly leaf blowers. Also driven by the growing tech-savvy population worldwide, online retailing is gaining pace in recent years with equipment dealers increasingly embracing m-commerce as part of their digital marketing strategy to reach out to more consumers.

As stated by the new market research report on Outdoor Power Equipment, the United States represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 5.7% over the analysis period, fuelled by expanding base of affluent consumer group, growing awareness about lifestyle upgrades, and rising interest in outdoor activities such as gardening.

Major players in the market include Alamo Group Inc., Blount International Inc., Briggs & Stratton Corporation, Castelgarden S.p.A., Deere & Company, Emak S.p.A, Husqvarna AB, Makita Corporation, McCulloch Motors Corporation, MTD Products Inc., Robert Bosch GmbH, Simplicity Manufacturing Inc., Stanley Black & Decker Inc., STIGA S.p.A., STIHL Holding AG & CO. KG, Techtronic Industries Co. Ltd., The Ariens Company and The Toro Company, among others.
       
The research report titled “Outdoor Power Equipment – Market Analysis, Trends and Forecasts” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections for outdoor Power Equipment market in thousand units for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Middle East and Latin America (Brazil and Rest of Latin America). Key product segments analyzed include Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/ Brush Cutters. The report also analyzes the Chain Saws by Segment – Gas and Electrical for the Global and US markets.

Global Industry Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.

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