Shift in Attitudes Towards Tanned Skin as Socially Desirable & a Beauty Standard in the Americas and the Europe to Drive the Global Market for Sunless Tanners
The
global market for Sunless Tanners is projected to reach US$1.1 billion by 2024,
driven by the growing acceptance of tanned skin as a beauty standard in the Americas
and Europe coupled with increased awareness over the health risks posed by
harmful UV rays of the sun and rising demand for multifunctional and organic
and natural products.
Tanning is one of the skincare treatments to gain
widespread popularity among consumers of various cultures. While the exposure
to natural sun rays or use of tanning beds have been the traditional methods to
achieve a tanned look, growing concerns over links between excessive UV
exposure and occurrence of skin cancer have shifted attention to sunless
tanning. Described as the use of a product that interacts with the skin to
impart a tan effect, sunless tanning or self-tanning has gained popularity as a
safe approach to get a tan and glowing skin all through the year. Available in
varied forms such as creams, lotions, gels, mousses, sprays and foam,
self-tanning products not only achieve a healthy, bronzed skin appearance but
also prevent the risk of skin cancer associated with exposure to UV rays during
natural tanning process.
Global market for sunless tanning products continues to
be driven by the growing desire of people to achieve tanned skin indoors
without the need for exposure to harmful UV rays and increasing consumer
inclination towards luxury cosmetic products. The self-tanning products market
is being favored by the relatively time consuming, inconvenient and harmful
nature of outdoor tanning methods, while professional
tanning services are highly expensive. With a growing number of people
facing discomfort during outdoor tanning sessions and at professional tanning
salons, demand for self-tanning products continues to grow. Regulations
prohibiting commercial tanning salons also present huge growth potential for
the sunless tanners market.
While women constitute the prominent market for sunless
tanners, the growing desire to improve physical appearance is fueling the
popularity of sunless tanners among men as well. Specifically in western
countries such as the UK, the proportion of men using sunless tanners continues
to grow. The rising popularity of self-tanning products among Hollywood
personalities and other high profile celebrities is in particular a major
factor driving men towards self-tanners. Sunless tanning products market is
also being boosted by the increased availability of scientific evidence
supporting the role played by self-tanning products in controlling incidence of
non-melanoma
skin cancer. The sunless tanner market is a rapidly emerging and evolving
industry in which new products and trends continue to dominate the market.
Supported by technological advancements, new and innovative sunless tanning
products are being constantly developed. In particular, growth is fueled by the
rising popularity of multifunctional sunless tanning products, which offer
added benefits such as moisturizing, soothing and anti-aging capabilities, and
self-tan products consisting of natural and organic ingredients. Demand is also
growing for natural and organic self-tanners. Advancements in sunless tanning
technology are also enabling significant reduction in the time required to
complete the tan process, from hours-long to the current procedures that are
assist in achieving a tan in minutes.
As stated by the new market research report on Sunless
Tanners, Europe represents the largest regional market, worldwide. The
growing desire of Europeans to achieve a tanned look, rising awareness about
adverse health impact of UV exposure, and increasing inclination of consumers
across Europe to take up self-tanning is fueling growth in the market. The
launch of products with value-added features and enhanced formulations, and the
trend in favor of natural looking tan products are also impacting market
growth. Latin America is forecast to register the fastest CAGR of 8.1% over the
analysis period, driven mainly by the growing awareness and concerns regarding
the harmful effects of the sun. Premium brands are preferred over mass brands
for the perceived high quality.
Major players in the market include Avon Products Inc.,
Beiersdorf AG, Christian Dior SE, Edgewell Personal Care LLC, Fake Bake,
Johnson & Johnson Services Inc., Kao Corporation, L'Oréal S.A., Shiseido
Co. Ltd., TanTowel, The Estée Lauder Companies Inc., and Unilever Plc, among
others.
The research report titled “Sunless
Tanners – Market Analysis, Trends, and Forecasts” announced by Global Industry Analysts Inc., provides a comprehensive review of market
trends, issues, drivers, mergers, acquisitions and other strategic industry
activities of global companies. The report provides market estimates and
projections for all major geographic markets such as the US, Canada, Japan,
Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe),
Asia-Pacific, Latin America and Rest of World.
Global Industry
Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.
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