Growing Children & Youth Population & Increased Opportunity for School & College Enrollments Supported by Government Policies to Drive Growth in the Stationery Products Market

The global market for Stationery Products is projected to exceed US$228 billion by 2024, driven by growing population of children and youth in the 4 to 25 age group, increased opportunity for school and college enrollments supported by government policies to improve literacy rates worldwide, rise in number of office establishments, and continued roll out of creative and novel stationery products by manufacturers.

Despite the growing pervasiveness of electronic communication, the stationery sector continues to attract steady demand driven by factors such as growing number of education facilities , and subsequent rise in student admissions across the world and rise in in number of office establishmnets. Education sector comprising schools, colleges and universities is among the fast growing markets in the world and represents key contributor to the stationery products market. Revenues from the stationery products market are to a large degree highly cyclical in nature, with sales peaking at the start of the school period. Expanding enterprise segment, increase in number of offices, and growing number of working population on the other hand drive demand for office use stationery products such as markers, files, folders, diaries, binders, organizers, and even writing instruments. Another factor supporting growth is growing prevalence of digital fatigue that has resulted in more people looking out for other options for reading and penning their ideas. There is also a revival in penmanship, writing personal notes and handcraft type hobbies and activities that augers well for growth in the stationery products market in the near to mid-term.

In the writing instruments category, product innovation surrounding inks, barrel designs, finishes and mechanisms and ergonomics continue to drive growth in the segment. Also technology advancements are making innovative and better writing instruments possible. Some of the new advances are the use of gel inks, ergonomically designed barrels, and fashionable colors and styles. Introduction of new generation multifunctional writing instruments with enhanced features, such as pens with smartphone & tablet-optimized stylus, is further expected to spur growth in the market. Inks, pens and notebooks in various colors are being made more attractive, to also be used as fashion accessories. Stationery product manufacturers are also embracing the concept of going-green in a big way. The trend is more pronounced in the developed western countries. Some of the green stationery products include recycled paper, printer cartridges and pens among others. Personalized stationery is gaining momentum with various companies focused on customizing their stationery to enable them achieve unique corporate identity.

The growing trend of bullet journaling is further giving a boost to the sales of notebooks and writing instruments. There are even smart, digital pens that can digitize what people write and also record and store audio files. Going forward, these smart pens would witness increased penetration. They would become more versatile and could be paired with many other devices. There is a growing trend of younger generations in countries across the world favoring journals and pens in place of using their smartphones for writing notes.

As stated by the new market research report on Stationery Products, Europe represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 5.5% over the analysis period. Growth in the region is primarily led by large population base, increase in literacy rates, rise in number of school enrollments, increasing spending by the governments on education, increase in business development activities and rise in number of office establishments.

Key players in the market include A. T. Cross Company, ACCO Brands Corporation, Adveo Group International SA, American Greetings Corporation, Archies Limited, Aurora DUE s.r.l., Brother International Corporation , Canon U.S.A., Inc., CSS Industries Inc., Dixon Ticonderoga Company, Groupe Hamelin, Hallmark Cards, Inc., Herlitz PBS AG, Hewlett-Packard Development Company, L.P., International Greetings Plc, International Writing Instrument Corp., Kokuyo Co., Ltd., Letts Filofax Group Ltd., Mitsubishi Pencil Co., Ltd., Newell Rubbermaid Inc., Office Depot, Inc., Pentel Co., Ltd., Pilot Corporation, Pilot Pen Corporation of America, PT Pabrik Kertas Tjiwi Kimia TBK, Richemont, Montblanc International GmbH, Samsung Electronics, Societe BIC, Staples Advantage, ST DuPont SA, and Xerox Corporation, among others.

The research report titled “Stationery Products - Market Analysis, Trends, and Forecasts” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, product innovations and strategic industry activities of major companies worldwide. The report provides market estimates and projections for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle East/Africa, and Latin America (Brazil and Rest of Latin America). Product segments analyzed in the report include Printing Supplies (Carbon & Stencil Paper, Inked Ribbons, and Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes, and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper, and Other Paper-based Stationery Products), Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers and Pencils/Art Goods), and Other Stationery Products.

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