Growing Children & Youth Population & Increased Opportunity for School & College Enrollments Supported by Government Policies to Drive Growth in the Stationery Products Market
The
global market for Stationery Products is projected to exceed US$228 billion by
2024, driven by growing population of children and youth in the 4 to 25 age
group, increased opportunity for school and college enrollments supported by
government policies to improve literacy rates worldwide, rise in number of
office establishments, and continued roll out of creative and novel stationery products
by manufacturers.
Despite the growing pervasiveness of electronic
communication, the stationery sector continues to attract steady demand driven
by factors such as growing number of education facilities , and subsequent rise
in student admissions across the world and rise in in number of office
establishmnets. Education sector comprising schools, colleges and universities
is among the fast growing markets in the world and represents key contributor
to the stationery products market. Revenues
from the stationery products market are to a large degree highly cyclical in
nature, with sales peaking at the start of the school period. Expanding enterprise segment, increase in
number of offices, and growing number of working population on the other hand
drive demand for office use stationery products such as markers, files,
folders, diaries, binders, organizers, and even writing instruments. Another factor supporting growth is
growing prevalence of digital fatigue that has resulted in more people looking
out for other options for reading and penning their ideas. There is also a
revival in penmanship, writing personal notes and handcraft type hobbies and
activities that augers well for growth in the stationery products market in
the near to mid-term.
In the writing instruments category, product innovation
surrounding inks, barrel designs, finishes and mechanisms and ergonomics
continue to drive growth in the segment. Also technology advancements are
making innovative and better writing instruments possible. Some of the new
advances are the use of gel inks, ergonomically designed barrels, and
fashionable colors and styles. Introduction of new generation multifunctional
writing instruments with enhanced features, such as pens with smartphone & tablet-optimized stylus, is further expected to spur growth
in the market. Inks, pens and notebooks in various colors are being made more
attractive, to also be used as fashion accessories. Stationery product
manufacturers are also embracing the concept of going-green in a big way. The
trend is more pronounced in the developed western countries. Some of the green
stationery products include recycled paper, printer cartridges and pens among
others. Personalized stationery is gaining momentum with various companies
focused on customizing their stationery to enable them achieve unique corporate
identity.
The growing trend of bullet journaling is further giving
a boost to the sales of notebooks and writing instruments. There are even
smart, digital pens that can digitize what people write and also record and
store audio files. Going forward, these smart pens would witness increased
penetration. They would become more versatile and could be paired with many
other devices. There is a growing trend of younger generations in
countries across the world favoring journals and pens in place of using their
smartphones for writing notes.
As stated by the
new market research report on Stationery Products, Europe represents the largest
market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR
of 5.5% over the analysis period. Growth in the region is primarily led by
large population base, increase in literacy rates, rise in number of school
enrollments, increasing spending by the governments on education, increase in
business development activities and rise in number of office establishments.
Key players in the market include A. T. Cross Company,
ACCO Brands Corporation, Adveo Group International SA, American Greetings
Corporation, Archies Limited, Aurora DUE s.r.l., Brother International
Corporation , Canon U.S.A., Inc., CSS Industries Inc., Dixon Ticonderoga
Company, Groupe Hamelin, Hallmark Cards, Inc., Herlitz PBS AG, Hewlett-Packard
Development Company, L.P., International Greetings Plc, International Writing
Instrument Corp., Kokuyo Co., Ltd., Letts Filofax Group Ltd., Mitsubishi Pencil
Co., Ltd., Newell Rubbermaid Inc., Office Depot, Inc., Pentel Co., Ltd., Pilot
Corporation, Pilot Pen Corporation of America, PT Pabrik Kertas Tjiwi Kimia
TBK, Richemont, Montblanc International GmbH, Samsung Electronics, Societe BIC,
Staples Advantage, ST DuPont SA, and Xerox Corporation, among others.
The research report
titled “Stationery Products - Market Analysis, Trends, and
Forecasts” announced by Global
Industry Analysts Inc., provides a
comprehensive review of market trends, growth drivers, product innovations and
strategic industry activities of major companies worldwide. The report provides
market estimates and projections for all major geographic markets including the
US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest
of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle
East/Africa, and Latin America (Brazil and Rest of Latin America). Product
segments analyzed in the report include Printing Supplies (Carbon & Stencil
Paper, Inked Ribbons, and Inks & Toners), Mailing Supplies (Padded
Envelopes, Paper-based Envelopes, Sealing Tapes, and Other Mailing Supplies),
Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products
(Business Forms & Books, Exercise Books, Message Notes, Notebooks,
Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper, and
Other Paper-based Stationery Products), Filing Products, Party Goods, Writing
& Marking Instruments (Pens/Markers and Pencils/Art Goods), and Other
Stationery Products.
Global Industry Analysts,
Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.
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