Increase in Average Outdoor Outings Per Person Drives the Recreational, Outdoor & Fitness GPS Devices Market

The global market for Recreational, Outdoor and Fitness GPS Devices is projected to reach US$2.2 billion by 2024, driven by changing trends in lifestyle and social participation favoring outdoor activities and the ensuing increase in average outdoor outings per person.

Recreational, outdoor and fitness GPS devices provide information on track routes and stats such as distance, speed, and calorie burns among others. While GPS devices have become integral to efficient sports tracking in recent years, they are also increasingly finding place in various outdoor activities such as hiking and trekking, camping, cycling, paragliding, off-road vehicle events, water sports, and winter sports among others. A key factor driving growth in the market is the rising consumer participation in sports and fitness activities against the backdrop of rising obesity rates and the ensuing focus on weight management and healthy and active lifestyles. The market is set to gain from falling device prices, and technology advancements aimed at improving the functionality, durability and ease of use of GPS devices.  Despite growing competition from wearable devices such as smartwatches and smart glasses, new product innovations such as smaller and lighter GPS watches, devices that incorporate smartphone notifications with statistical feedback including calorie count, distance, and heart rate measurements will continue to drive growth in the market.

Among the new generation technologies, augmented reality is emerging as a growing area of interest bringing forth rich experience to GPS device users. Another opportunity market for GPS based wearable devices is sports analytics with demand for in-depth information on player performance finding place in the training regimen of athletes and team players in several countries across the world. Use of GPS in HUD devices is a growing area of interest in the sports eyewear space as GPS integrated HUDs enable participants in endurance sports such as skiing and cycling access to information on performance metrics and facilitate easy navigation. The growth in the GPS integrated cycle computers market is led by escalating growth in number of cycle riders worldwide.

As stated by the new market research report on Recreational, Outdoor and Fitness GPS Devices, the United States represents the largest market worldwide. Asia-Pacific is forecast to emerge as the fastest growing market with a CAGR of 16.2% over the analysis period. Factors such as  expanding base of affluent middle class population, encouraging increases in leisure per capita, increased participation in lifestyle sports, rapidly digitalizing lifestyles and growing dependence on GPS to navigate new places, are favoring wider uptake of GPS devices in the Asia-Pacific region.

Key players in the market include Apple Inc., Bryton Inc., Bushnell Corporation, Garmin International Inc., HOLUX Technology Inc., Lowrance Electronics, Magellan Navigation Inc., Mio Technology Corporation, MiTAC International Corporation, Navman, Samsung Electronics Co. Ltd., Satmap Systems Ltd., and TomTom N.V., among others.

The research report titled “Recreational, Outdoor and Fitness GPS Devices - Market Analysis, Trends, and Forecasts”  announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of major market participants. The report provides market estimates and projections in US$ for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific, Latin America and Rest of World.

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