The Global Market for Fabric Softeners and Conditioners is Projected to Reach US$18 Billion by 2024
Growing Demand for Fabric Care Products that Enhance Life and Improve Comfort while Appearing New Drives Market Growth, According to a New Report by Global Industry Analysts, Inc. GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Fabric Softeners and Conditioners market. The global market for Fabric Softeners and Conditioners is projected to reach US$18 billion by 2024 , driven by the rising demand for products that enhance life of the fabric, improve comfort levels, and make clothes appear newer for longer, and growing popularity of fragrant and natural laundry care products. Use of fabric conditioner and softener is prevalent over many years and considered across the world as one of the major laundry staples. Despite several debates on the need for using fabric conditioners and softeners, favorable attributes that continue to drive widespread market adoption of the product include the soft...