The Global Market for Fabric Softeners and Conditioners is Projected to Reach US$18 Billion by 2024

Growing Demand for Fabric Care Products that Enhance Life and Improve Comfort while Appearing New Drives Market Growth, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Fabric Softeners and Conditioners market. The global market for Fabric Softeners and Conditioners is projected to reach US$18 billion by 2024, driven by the rising demand for products that enhance life of the fabric, improve comfort levels, and make clothes appear newer for longer, and growing popularity of fragrant and natural laundry care products.

Use of fabric conditioner and softener is prevalent over many years and considered across the world as one of the major laundry staples. Despite several debates on the need for using fabric conditioners and softeners, favorable attributes that continue to drive widespread market adoption of the product include the softening of fabrics, extending life of clothes, prevention of musty odour on clothes that are dried indoors or in shade, reduction in the formation of wrinkles, preventing development of static on clothes, enhancing the clothes’ endurance ability against stains, and enabling efficient glide of iron during ironing, among others. The widespread replacement of cotton with polyester and increasing use of Lycra impacted development of fabric care products benefiting market demand over the years. Lycra® or elastane in athleisure wear, which are sporty-type, and figure-hugging casual clothes attract bad odors and grime, and elastane fibers are vulnerable to damage from lime scale encrustations, which lead to the loss of their stretch feature warranting use of fabric care products.

Healthy growth is projected for the market in the coming years driven by advanced versions that deliver higher value and style with primary focus on enhancing life of the fabric, improve comfort levels, and making clothes appear newer for longer. Robust demand for eco-friendly, safe, green and sustainable fabric softeners, and availability of technically advanced products offering anti-stain, dual-fragrance, and energy saving capabilities are also expected to benefit market expansion in the near term. Steady growth in the mature markets supported by increased product uptake owing to introduction of innovative products targeting biodegradability, performance improvement, skin-friendliness, and requirement for water conservation, among others, represents another important growth driver in the coming years. Asia-Pacific and Latin America represent important growth hubs supported by prospering economies, increasing disposable incomes and improving lifestyles translating into trade ups from cheaper mass brands to premium brands, coupled with the opportunities extended by unpenetrated and underpenetrated nature of the markets.

As stated by the new market research report on Fabric Softeners and Conditioners, Europe represents the largest market worldwide, followed by the United States. The sheer size of these markets indicates high level of maturity and slower growth as compared to the developing countries. India and China, in particular, are forecast to register impressive growth over the analysis period, supported by the expanding urban population, rising number of nuclear family households, availability and access to a range of products through expanding retail network, higher spending power of the middle class population, and growing per capita spending on laundry supplies and products. Led by China and India, Asia-Pacific ranks as the fastest growing market with a CAGR of 7.3% over the analysis period.

Key players in the market include AlEn USA LLC, Caldrea, Inc., Church & Dwight Co., Inc., Colgate-Palmolive Company, Dropps, Henkel AG & Co. KGaA, The Sun Products Corporation, Kao Corporation, LG Household and Healthcare, Lion Corporation, Melaleuca, Inc., Pigeon Home Products Corporation, Procter & Gamble Co., Reckitt Benckiser Group plc, and Unilever PLC, among others.

The research report titled “Fabric Softeners and Conditioners: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections in value for the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Latin America (Brazil, and Rest of Latin America), and Rest of World. Product segments analyzed in the report include Liquid Softeners, and Sheet Softeners.

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