The Global Market for Incontinence and Ostomy Care Products is Projected to Exceed US$19.8 Billion by 2024

March 01, 2018

Aging Population, Rising Awareness about Available Products & Product Innovations Drive the Global Incontinence and Ostomy Care Products Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Incontinence and Ostomy Care Products market. The global market for incontinence and ostomy care products is projected to exceed US$19.8 billion by 2024, driven by growing geriatric and obese population; rising product awareness among consumers; product innovations; and favorable healthcare reforms in several countries.

The global market for incontinence and ostomy care products is driven by factors, such as rising geriatric and obese population globally; growing awareness of the available products; launch of innovative and customized products; and favorable healthcare reforms across several countries worldwide. Developing countries are currently the high growth potential markets for players offering these products. Rapid growth of the incontinence market is also propelled by the launch of new and improved products that provide more discretion and improved comfort.

Segment-wise, disposable adult diapers dominate the incontinence care products market globally. Usage of adult diapers is increasing due to the growing elderly population in many Asia-Pacific and Western countries. Introduction of innovative, user-friendly, and customized products ensuring greater comfort for the patients is also creating new avenues for growth. New incontinence products are advanced and are highly discreet, ultra-thin and super absorbent and are almost invisible from the outside. High growth in the market is also justified by increasing manufacturer’s efforts to circumvent the social stigma associated with the adoption of adult diapers.

Globally, the ostomy care products market is driven by the high incidence of colorectal and bladder cancer. Inflammatory bowel disease and colon infection and other chronic disease numbers are also rising, and this combined with increasing geriatric population is also been contributing to increased demand for ostomy care products. The ostomy market also benefits from the increasing survival rates from colorectal and urinary cancers. Additionally, increasing healthcare expenditure, growing consumer awareness programs such as World Ostomy Day, consumer retention programs such as Coloplast CARE, innovative marketing initiatives, and limited competition are the other factors driving growth of the ostomy and incontinence products market. Ostomy bags dominate the ostomy care products market, accounting for an estimated share of 86.7% in 2017.

As stated by the new market research report on Incontinence and Ostomy Care Products, the U.S., Europe, and Japan account for the maximum market share in the global market, as a large section of the population in these countries are under transformative state, from baby boomers to graying retirees. The alarming rise in obesity levels, led by the rise in income levels, increasing affluence, growing preference for processed food as well as sedentary lifestyles, is also expected to maintain growth momentum for incontinence products in these regions. The Asia-Pacific region is expected to witness the fastest growth for incontinence and ostomy products. The market for incontinence and ostomy products in China and India is still in its infancy. Booming demand in two of the world’s largest population bases is likely to result in high growth for the Asian region. Changing literacy patterns and hygiene scenarios, fast-paced consumer lifestyle, and growing awareness levels are some other strong fundamentals that underpin the potential for growth.

Key players in the market include Attends Healthcare Products Inc., B. Braun Melsungen AG, C. R. Bard Inc., Coloplast A/S, ConvaTec Inc., First Quality Enterprises Inc., Hollister Incorporated, Kimberly-Clark Corp., Medline Industries Inc., Medtronic Plc, ONTEX International N.V., Paul Hartmann AG, Essity Aktiebolag, The Procter & Gamble Company, TZMO SA, and UniCharm Corporation, among others.

The research report titled “Incontinence and Ostomy Care Products: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, mergers, acquisitions and other strategic industry activities of major market participants. The report provides market estimates and projections for major geographic markets including the United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Latin America (Brazil, and Rest of Latin America), and Rest of World. Major segments analyzed in the report include Incontinence Products (Disposable Adult Diapers, Disposable Adult Shields, Disposable Under Pads, Bags, Clamps, Cleaners, Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/Pouches, Deodorants, Irrigation Products, and Skin Barriers/Care Products).

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