The Global Market for Automotive Seats is Forecast to Reach US$98.7 Billion by 2024
Continuous Innovation in
Seat Design and Engineering to Drive Growth in the Global Automotive Seats
Market, According to a New Report by Global Industry Analysts,
Inc.
GIA launches comprehensive analysis of
industry segments, trends, growth drivers, market share, size and demand
forecasts on the global Automotive Seats market. The global market for Automotive Seats is forecast to reach
US$98.7 billion by 2024, driven by the
continuous engineering focus shed on innovative seating designs and concepts
such as occupant sensing, seat heating/cooling, massage features, passenger
health and wellness, and advanced seat adjustability, among others.
A deceptively simple looking component,
an automobile seat in reality is a complex engineered product requiring
understanding of the anthropometry of human body, ergonomics, and material
science, among others. Quite literally a physical touchpoint for vehicle
owners, automobile seats play a central role in influencing the ride experience
and also the overall consumer perception of the quality of the vehicle. Given
that 100% of time spent inside a vehicle is spent sitting, consumers are
attaching significant value to design and comfort of seats. With consumers
giving seat satisfaction comfort and quality a score of over 7 on a 10-point
scale, interior comfort today emerges as the second most important factor
influencing purchasing decision and the choice of vehicle model.
Auto OEMs of both small and large cars
are therefore spending significant research dollars in developing comfortable
seats that optimize the ride experience. Seat styling can help improve the
appearance of compacts, subcompact and luxury cars, and can also help OEMs
charge a price premium for their vehicle models. Innovation and product
development efforts are being targeted at highly prized product features such
as ergonomically designed headrests, armrests, easy to use controls and seat
adjustment features, seats made from shape memory polymer (SMP) foam, powered lumbar support and ventilated, heated and
cooled seats, among others. Engineering and design considerations include
ergonomics, comfort, optimum pressure distribution, thermal comfort, vibration
protection, optimum lumbar support, and geometric parameters such as angle of
backrest slope, seat width, depth and height etc. Lumbar support is an
especially important engineering design consideration given that drivers
especially of commercial vehicles spend extended period of time, over 12 hours,
driving. This thereby makes posture of the vertebrae vitally important for the
overall health and well-being of the driver.
Vibration protection also remains
critically important, given that vibrations from vehicle wheels, and road
surface can expose the human body to 4-7 Hz frequency vibrations. The
engineering goal is to reduce the intensity of vibrations transferred to the
driver. Pressure distribution is another major design variable where geometric
precision comes into play together with design of the cushion. The contour of
the seat pan plays a major role in even distribution of pressure so as to
reduce stress on the lower back and buttocks. The cushion material and the
resulting differences in characteristics such as stiffness and deflection also
determine pressure distribution.
As stated by the new market research
report on Automotive Seats, Asia-Pacific represents the largest and the fastest growing market
with a CAGR of 6.4% over the analysis period led by growing demand for small
cars coupled with robust penetration of sophisticated seating solutions in mass
market vehicles; growing base of affluent middle class population and a
parallel increase in value attached to electronic features in a car including electronically
operated seats; legislation of stringent safety regulations and the ensuing
popularity of antisubmarine seats in most vehicle models; and expanding vehicle
fleet and availability of technologically savvy seats at affordable prices in
the aftermarket.
Major players in the market include
Adient, BRIDE Co., Ltd, Brose Fahrzeugteile GmbH & Co. KG, Camaco LLC,
C.I.E.B. Kahovec, spol. s r.o., Daewon Kang Co, Ltd, Dymos Lear Automotive
India Pvt. Ltd, Faurecia SA., GENTHERM, GRAMMER AG, Guelph Manufacturing Group,
Hyundai DYMOS, Johnson Controls, Inc., Lear Corporation, Magna International,
Inc., NHK SPRING Co. Ltd., Phoenix Seating Limited, Proma, Sitech Sitztechnik
GMBH, Tachi –S, Toyota Boshoku Corporation, and TS TECH Co., Ltd. among others.
The
research report titled “Automotive Seats: A Global Strategic
Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market
trends, issues, drivers, mergers, acquisitions and other strategic industry
activities of global companies. The
report provides market estimates and projections for all major geographic
markets such as USA, Canada, Japan, Europe (France, Germany, Italy, UK, Spain,
Russia and Rest of Europe), Asia-Pacific (Australia, China, India, Indonesia,
Malaysia, South Korea, Taiwan, Thailand and Rest of Asia-Pacific), Latin
America (Argentina, Brazil, Mexico and Rest of Latin America) and Rest of World.
For
enquiries e-mail us at rsd@strategyr.com or info411@strategyr.com.
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