The Global Market for Automotive Seats is Forecast to Reach US$98.7 Billion by 2024

Continuous Innovation in Seat Design and Engineering to Drive Growth in the Global Automotive Seats Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Automotive Seats market. The global market for Automotive Seats is forecast to reach US$98.7 billion by 2024, driven by the continuous engineering focus shed on innovative seating designs and concepts such as occupant sensing, seat heating/cooling, massage features, passenger health and wellness, and advanced seat adjustability, among others.  

A deceptively simple looking component, an automobile seat in reality is a complex engineered product requiring understanding of the anthropometry of human body, ergonomics, and material science, among others. Quite literally a physical touchpoint for vehicle owners, automobile seats play a central role in influencing the ride experience and also the overall consumer perception of the quality of the vehicle. Given that 100% of time spent inside a vehicle is spent sitting, consumers are attaching significant value to design and comfort of seats. With consumers giving seat satisfaction comfort and quality a score of over 7 on a 10-point scale, interior comfort today emerges as the second most important factor influencing purchasing decision and the choice of vehicle model.

Auto OEMs of both small and large cars are therefore spending significant research dollars in developing comfortable seats that optimize the ride experience. Seat styling can help improve the appearance of compacts, subcompact and luxury cars, and can also help OEMs charge a price premium for their vehicle models. Innovation and product development efforts are being targeted at highly prized product features such as ergonomically designed headrests, armrests, easy to use controls and seat adjustment features, seats made from shape memory polymer (SMP) foam, powered lumbar support and ventilated, heated and cooled seats, among others. Engineering and design considerations include ergonomics, comfort, optimum pressure distribution, thermal comfort, vibration protection, optimum lumbar support, and geometric parameters such as angle of backrest slope, seat width, depth and height etc. Lumbar support is an especially important engineering design consideration given that drivers especially of commercial vehicles spend extended period of time, over 12 hours, driving. This thereby makes posture of the vertebrae vitally important for the overall health and well-being of the driver.

Vibration protection also remains critically important, given that vibrations from vehicle wheels, and road surface can expose the human body to 4-7 Hz frequency vibrations. The engineering goal is to reduce the intensity of vibrations transferred to the driver. Pressure distribution is another major design variable where geometric precision comes into play together with design of the cushion. The contour of the seat pan plays a major role in even distribution of pressure so as to reduce stress on the lower back and buttocks. The cushion material and the resulting differences in characteristics such as stiffness and deflection also determine pressure distribution.

As stated by the new market research report on Automotive Seats, Asia-Pacific represents the largest and the fastest growing market with a CAGR of 6.4% over the analysis period led by growing demand for small cars coupled with robust penetration of sophisticated seating solutions in mass market vehicles; growing base of affluent middle class population and a parallel increase in value attached to electronic features in a car including electronically operated seats; legislation of stringent safety regulations and the ensuing popularity of antisubmarine seats in most vehicle models; and expanding vehicle fleet and availability of technologically savvy seats at affordable prices in the aftermarket.

Major players in the market include Adient, BRIDE Co., Ltd, Brose Fahrzeugteile GmbH & Co. KG, Camaco LLC, C.I.E.B. Kahovec, spol. s r.o., Daewon Kang Co, Ltd, Dymos Lear Automotive India Pvt. Ltd, Faurecia SA., GENTHERM, GRAMMER AG, Guelph Manufacturing Group, Hyundai DYMOS, Johnson Controls, Inc., Lear Corporation, Magna International, Inc., NHK SPRING Co. Ltd., Phoenix Seating Limited, Proma, Sitech Sitztechnik GMBH, Tachi –S, Toyota Boshoku Corporation, and TS TECH Co., Ltd. among others. 

The research report titled “Automotive Seats: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies.  The report provides market estimates and projections for all major geographic markets such as USA, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (Australia, China, India, Indonesia, Malaysia, South Korea, Taiwan, Thailand and Rest of Asia-Pacific), Latin America (Argentina, Brazil, Mexico and Rest of Latin America) and Rest of World.

For enquiries e-mail us at rsd@strategyr.com or info411@strategyr.com.
To connect with us, visit our LinkedIn page.

Global Industry Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.

Comments

Popular posts from this blog

The Global Market for Big Data Technologies and Services is Projected to Reach $60 Billion by 2022

The Global Market for Surfing is Projected to Reach US$9.5 Billion by 2022

The Global Market for Private Tutoring Services is Forecast to Reach US$227 Billion by 2022