Aging Population, Launch of Innovative Products, and Growing Awareness Drive the Global Incontinence and Ostomy Care Products Market


The global market for incontinence and ostomy care products is projected to exceed US$23.5 billion by 2024, driven by growing aging population; rising product awareness among consumers; product innovations; and favorable healthcare reforms in several countries.

The global market for incontinence products is driven by factors, such as increasing incidence of urinary incontinence, rising aging population; better consumer awareness, as well as introduction of innovative, user-friendly, and customized products. The market is also witnessing increasing online sales of adult diapers. Growing demand of the product from the developing regions is also contributing to the market growth. Meanwhile, the market for ostomy care products is driven by increasing survival rates from colorectal and urinary cancers. Concurrent with this is the rise in the prevalence rates of inflammatory bowel diseases, such as ulcerative colitis and Crohn's disease, which necessitates patients to undergo surgical procedure.  Additionally, product and technological advancements, growing consumer awareness programs such as World Ostomy Day, consumer retention programs such as Coloplast CARE, and innovative marketing initiatives are the other factors driving growth of the ostomy products market.

Segment-wise, disposable adult diapers dominate the incontinence care products market globally. New incontinence diapers are advanced and are highly discreet, ultra-thin and super absorbent. Ostomy care-bags constitute the largest segment in the ostomy care products market. The exemption of ostomy bags from 510k class I devices category, imply that these products are subject to relatively less stern FDA approval norms, driving the market growth.

As stated by the new market research report on Incontinence and Ostomy Care Products, the US, Europe, and Japan constitute the largest regions for incontinence and ostomy care. The incontinence products market in these regions is also characterized by innovation, unique product designs, and attractive packaging. The alarming rise in obesity levels, led by the rise in income levels, increasing affluence, and sedentary lifestyles, is also expected to maintain growth momentum for incontinence products in these regions. However, the Asia-Pacific region is expected to witness the fastest growth for incontinence and ostomy products, backed by China and India. Booming demand in two of the world’s largest population bases is likely to result in high growth for the Asian region.

Key players in the market include Attends Healthcare Products Inc., B. Braun Melsungen AG, C. R. Bard Inc., Coloplast A/S, ConvaTec Inc., First Quality Enterprises Inc., Hollister Incorporated, Kimberly-Clark Corp., Medline Industries Inc., Cardinal Health Inc., Ontex International N.V, Paul Hartmann AG, Essity Aktiebolag, The Procter & Gamble Company, TZMO SA, and Unicharm Corp., among others.

The research report titled “Incontinence and Ostomy Care Products: Market Analysis, Trends, and Forecasts” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, mergers, acquisitions and other strategic industry activities of major market participants. The report provides market estimates and projections for major geographic markets including the United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Latin America (Brazil, and Rest of Latin America), and Rest of World. Major segments analyzed in the report include Incontinence Products (Disposable Adult Diapers, Disposable Adult Shields,  Disposable Under Pads,  Bags, Clamps,  Cleaners,  Deodorizers,  and Urinals) and Ostomy Products (Ostomy Bags/Pouches,  Deodorants,  Irrigation Products,  and Skin Barriers/Care Products).

Global Industry Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.

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