Focus On Hand Hygiene Among Households, Patients, Hospitals & Regulatory Bodies as the Basic of Infection Control Amplifies Commercial Opportunities for Hand Sanitizers

The global market for Hand Sanitizers is projected to reach US$2.35 billion by 2025, driven by consistently increasing threats and risks related to infections and hand-hygiene related disease outbreaks, rising focus on preventive healthcare, and growing consumer interest in eco-friendly green sanitizers.

Hand Sanitizers are hand cleansing agents formulated to efficiently remove germs from the skin, without the need for water and soap. Available in alcohol-based and alcohol-free versions, sanitizers remove the outer layer of oil, thereby wiping out any short-lived pathogens present on hands. Over the years, these innovative formulations gained popularity as a reliable method to clean hands.  Beneficial attributes such as usage convenience and flexibility, reduced time in cleaning, decreased bacterial count, relatively lesser irritation to skin, improved skin texture, and wider availability in a range of formats including gels, lotions, as well as dispenser formats, have created ample opportunity for growth and progress of hand sanitizers market. The market continues to maintain its momentum owing to the necessity of these products to ensure germ-free healthy hands, which represent the most exposed part of the body and the primary means of contacting infections and diseases.

Healthy growth is projected for the market in the coming years driven by the growing prominence of hand hygiene practices in view of periodic outbreaks of H1N1 (swine flu), MRSA, Zika, SARS, and avian flu (bird flu) in recent years, as well as the Ebola virus disease (EVD) epidemic in West Africa. Endorsement of hand hygiene by global health authorities such as the WHO and the US CDC and widespread media coverage about disease outbreaks is playing a pivotal role in popularizing hand sanitizer products across the world benefiting market penetration. Steady launch of skin-safe, sustainable, and eco-friendly products with fragrances, moisturizers, and other functional benefits customized to attract the working class, baby boomers, and kids are further poised to benefit market prospects in the near term. Growing R&D focus on developing hand sanitizers that are effective against deadly human strains of enteroviruses and noroviruses and products with quaternary ammonium compounds and other advanced ingredients are expected to pave the way for widespread application of hand sanitizers.

Although the market holds immense growth potential, certain issues and challenges continue to niggle prospects. Major challenges inhibiting market growth include lack of adequate clinical evidence to validate effectiveness of hand sanitizers against all types of microbes, growing consumer fears about the toxicity of chemical ingredients, and regulatory restrictions on certain types of sanitizer formulations such as triclosan.

As stated by the new market research report on Hand Sanitizers, the United States represents the largest market worldwide, closely followed by Europe. Aging population and their vulnerability to various illnesses and infections, growing prominence of preventive healthcare amidst mounting healthcare costs, and higher standards of personal and hand hygiene, represent key factors driving growth in these matured markets. The unpenetrated and underpenetrated markets in Asia-Pacific, Middle East, and Africa, provide lucrative market growth opportunities. Rest of World comprising the Middle East and African regions represent the fastest growing market with a value CAGR of 12.8% over the analysis period.

Key players in the market include 3M Company, Best Sanitizers Inc., Byotrol plc, Chattem Inc., Deb Group Ltd., GOJO Industries Inc., Henkel AG & Co. KGaA, Lion Corporation, Medline Industries Inc., Nice-Pak Products Inc., Procter & Gamble Co., Reckitt Benckiser Group plc, SC Johnson & Son Inc., Skinvisible Inc., The Clorox Company, Unilever plc, Vi-Jon Laboratories Inc., and Zep Inc., among others.

The research report titled “Hand Sanitizers - Market Analysis, Trends, and Forecasts” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of major companies worldwide. The report provides market estimates and projections in terms of Value (US$) and Volume (Units) for all major geographic markets, such as the United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, South Korea, Taiwan, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and Rest of World.

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