Mobile Mindshift of the 21St Century Workforce Spurs the Managed Mobility Services Market
The indelible mark on modern businesses made
by the mobile mindshift of the 21st century workforce is poised to drive the global market for Managed Mobility Services (MMS) to
reach US$36.8 billion by 2024.
The mobile mindshift defined quite
simply as instant gratification of contextual information needs in any moment
of need, is radically changing the way companies function. Epitomizing the
mobile mindshift is the over 1.5 billion and 165 million annual global sales of
smartphones and tablets respectively. Google Play and Apple iOS App store
currently have over 3.3 million and 2.0 million apps respectively, highlighting
the growing dependence on apps for social networking, entertainment, and
communication. Although the mobile mindshift has its roots in the consumer
environment, the phenomenon is proliferating the enterprise environment with
the modern workforce going “mobile native” and preferring to use smartphones
and tablets for corporate information access, communication and conducting
transactions. Companies are embracing mobility to leverage and capitalize the
opportunity for business innovation. Virtually every enterprise is seeking to
integrate mobility in every business process with the aim of reaping benefits
such as improved employee productivity, more efficient communication, enhanced
customer experience, reduced overhead costs for employers in the form of
reduced IT requirements, and improved employee morale, among others.
Against this backdrop, companies are
faced with the necessity of mastering the mobile mindshift, which remains a complex task. Mobility is inherently complex with
employees wanting to choose from a wide range of device types running on
multiple operating systems. Also complicating the process is the trend towards
role based provisioning of mobility wherein access to apps and specific data is
based on individual roles and responsibilities in a company, which often tends
to change with time and events such as promotions, attrition etc. The need to
securely provision and deactivate as per need is a complexity accelerator that
multiplies in parallel to the growth of the organization, its systems,
processes, applications and interfaces. Managed Mobility Services (MMS) emerges
as the right tool/solution to tame the mobility beast by removing the burden of
complexity and cost out of the equation. MMS helps meet the demand for scale,
reliability, security and capacity as companies begin to architect the BYOD
environment in a world where over 97% of the population are mobile subscribers
with over a billion of the devices expected to be used in an enterprise
environment.
Major factors driving growth in the MMS market
include globalization of businesses & workforce decentralization; increasing
investments in enterprise mobility; increasing use of smartphones & tablets
in the corporate environment and the ensuing interest in hassle free mobile
management; growing consumption of enterprise & productivity apps; strong
adoption of MMS among SMEs; and growing popularity of cloud-based enterprise mobility
management.
As
stated by the new market research report on Managed Mobility Services
(MMS), the
United States represents the largest market worldwide. Asia-Pacific ranks as
the fastest growing market with a CAGR of 39.4% over the analysis period, led
by factors such as spurt in the number of domestic SMBs which are primarily
adopters of MMS, rise in the number of cloud ready Asian countries and the
ensuing popularity of enterprise Mobility-as-a-Service, and increased
establishment of foreign subsidiaries and affiliates as the fallout of the near
shoring trend and the resulting need to provide remote offshore employees access
to the international corporate network and data.
Major players in the market include Accenture
Plc, AirWatch, AT&T Inc., Deutsche Telekom AG, Digital Management, Inc, DXC
Technology, Fujitsu Ltd., Honeywell International Inc., International Business
Machines Corporation (IBM), Orange Business Services, Stratix Corporation, Tangoe,
Inc. Telefónica S.A., Vodafone Group Plc, and Wipro Limited, among others.
The
research report titled “Managed Mobility Services
(MMS): A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a
comprehensive review of market trends, issues, drivers, mergers,
acquisitions and other strategic industry activities of global companies. The report provides market estimates and
projections for all major geographic markets such as the US, Canada, Japan,
Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe) Asia-Pacific
(Australia, China, India, South Korea and Rest of Asia-Pacific), and Middle
East & Africa and Latin America (Brazil and Rest of Latin America). End-use
sectors analyzed for the global market include Retail, Government, Healthcare,
Manufacturing, Financial Services, and Others.
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