The Global Email Marketing Spend is Projected to Reach US$15 Billion by 2024

Improvements in Email Technology & Significantly Higher Marketing ROI Drives the Global Market for Email Marketing, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Email Marketing market. The global Email Marketing Spend is projected to reach US$15 billion by 2024, driven by growing awareness over the importance of email in client and customer engagement to address new communication requirements, improvements in IM and emailing technology, and increasing popularity of converged communication services.

With the marketing industry witnessing dramatic transformation over the past decade, new channels such as email marketing emerged to complement the digital age, thus imparting greater choice to both customers and marketers. The last few years witnessed use of sophisticated and huge databases by marketers to market product/services, and customize & personalize information, tailored to individual needs of target customers. Email marketing is used extensively as the major source of marketing for the purpose of business expansion, customer satisfaction and retention, by retail/e-commerce, IT and telecom, media, retail/e-commerce, BFSI, and travel and leisure industries. Email has turned into a more vital customer engagement means to address the unique communication requirements. The most significant factors influencing the email marketing industry are increasing Internet usage, ever-expanding utilization of smart phones over the past few years, and growing awareness in terms of the medium’s relatively higher rate of RoI than any other digital marketing platform. Since companies are increasingly integrating email marketing into their marketing mix strategies to acquire and retain customers, the sector is expected to receive the largest investment across all channels for the next few years.

From being a marketer-driven channel, email has now become a consumer-driven channel. Increasing awareness among consumers and their likes and dislikes, together with their usage and reliance on email, and expectations, are driving advancements within the market. Email marketers are continuously developing their email technology, optimizing their campaigns, and developing sophisticated email programs for meeting customer expectations. Innovations such as user generated content, dynamic offers and web beacons are witnessing greater use. Marketers are also leveraging innovations such as modern data analytics tools, AI, Automation and CRM Integration to enhance their email marketing strategy. Major trends in email marketing, in addition to triggered and automated emails, include HTML 5 video in email, interactive email and big data personalization. The email infrastructure software is constantly advancing and is set to provide several benefits to marketers that include cloud support for large surges in email traffic, rapid access to new innovations, using API for Big Data, and superior infrastructure for smart email marketers. On the downside, privacy issues related to Internet and email usage, as well as inadequate niche marketing options could be hindrances limiting market growth in the short term.

As stated by the new market research report on Email Marketing, the United States represents the largest market worldwide, followed by Europe. Retention emails account for the largest share in terms of value of marketing emails generated in the US. Asia-Pacific ranks as the fastest growing market with a CAGR of 15.9% over the analysis period driven by increasing broadband and mobile internet penetration, growing trend towards online shopping, and rising prominence of e-commerce.

Key players in the market include AWeber Communications, BlueVenn, Bronto Software, Campaign Monitor, Constant Contact Inc., Emailcenter UK Limited, Emma, Epsilon Data Management LLC, GetResponse, IBM Corporation, iContact LLC, j2 Global Inc., Lucini&Lucini Communications, MailChimp, Pinpointe On-Demand Inc., Redial, Salesforce.com Inc., Selligent Marketing Cloud, SimplyCast.com, StreamSend, Teradata Corp., Topica Inc., and VerticalResponse Inc., among others.

The research report titled “Email Marketing: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, and strategic industry activities of global companies. The report provides market estimates and projections in US dollars for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (Australia, China, India, South Korea, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and Rest of World. The US market is further analyzed by segments including Transactional Email, Acquisition Email, and Retention Email.

For enquiries e-mail us at rsd@strategyr.com or info411@strategyr.com.
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