The Global Market for Backend-as-a-Service (BaaS) is Projected to Reach US$113.8 Billion by 2024

The Appification Trend Drives Growth in the Global Backend-as-a-Service Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Backend-as-a-Service (BaaS) market. The global market for Backend-as-a-Service (BaaS) is projected to reach US$113.8 billion by 2024, driven by growing investments in disruptive cloud technologies; smartphone boom and the resulting increase in appetite for apps and the trend towards “Develop Your Own Applications” in the enterprise sector.

Backend-as-a-Service (BaaS) is a cloud computing model which makes it easier for application developers to establish, use, and operate cloud backend for their applications, including web, mobile phone and tablet PC apps. Being a cloud based service, BaaS provides necessary backend support for application developers to store, manage and access their application data through cloud platforms and also reduces the complexity and cut down the time taken by developers to build their applications. Soaring demand for a wide range of app enabled web, mobile phone and tablet PC applications has been encouraging a huge spurt in application development activity over the years, thereby setting the stage for healthy growth in BaaS market.

Back-end-as-a-Service is fast gaining prominence as the most viable approach for offering mobile- and web-app developers means to connect applications to APIs and back-end cloud storage. While small and medium scale development firms were early to tap the benefits of BaaS and currently represent the largest end-user segment for BaaS, large scale enterprises too are now looking more closely at the advantages offered by BaaS. Mobile backend as a service (MBaaS) is emerging as a robust and lucrative business area focused on meaningful interconnection of apps to corporate data and information systems. Growth in Enterprise Mobility is hence giving way to increased adoption of mBaaS to connect cross-platform mobile applications to cloud, legacy systems, and perform on-demand functionalities. BaaS also eliminates the need for depending on the storage limit of local device. By helping create backend infrastructure and taking care of other backend responsibilities of application development such as complex server-side programming and development of server-side code blocks, BaaS providers help ease some of the common difficulties faced by application developers. For instance, by outsourcing development of backend code blocks to third party service providers, application developers can limit redundancy in their development.

As stated by the new market research report on Backend-as-a-Service, the US represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 74.7% over the analysis period, led by factors such as robust increase in app development activity, rise in number of app development companies and proliferation of cloud computing technologies in countries such as India and China.

Major players in the market include AnyPresence Inc., Apigee Corp., ApiOmat Inc., Axway Software,  Appery LLC, Applicasa Ltd., Backendless Corp,  Buddy Platform Inc., Built.io,  Kinvey Inc., Kumulos Ltd., Microsoft Corporation, Red Hat Inc., and Structum Inc. among others.  

The research report titled “Backend-as-a-Service: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies.  The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (Australia, China, India, South Korea and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World.

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