The North American Market for House Wraps is Projected to Exceed US$3.5 Billion by 2024

Growing Demand for Innovative Products with Superior Performance Attributes to Drive the North American House Wraps Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry trends, growth drivers, market size, and demand forecasts on the North American House Wraps market. The North American market for House Wraps is projected to exceed US$3.5 billion by 2024, owing to recovery in the housing market, launch of innovative and high-performance products, focus on green buildings, and stringent building codes.

Made of lightweight synthetic material, house wraps or weather-resistant barriers (WRB) are placed between the siding and sheathing and acts as an efficient and effective air, water, surfactant, and moisture resistive barrier providing continuous protection from moisture, weather, and other types of environmental damage. Moisture infiltration is a major challenge for building experts and scientists, creating a pressing need for advanced moisture management solutions. Despite tight construction and use of exterior cladding and insulation, moisture tends to find a way into a building’s enclosure, and to prevent moisture infiltration, a drainage plane behind exterior finish is used that redirects water penetrating the exterior finish away from the wall assembly. House wraps are increasingly preferred by architects and building owners in tackling moisture management and to prevent air intrusion. Stringent building codes, upgrade of existing insulation systems, regulations for building envelope systems, and growing demand for energy-efficient homes are the key growth drivers in the North American house wraps market. Drainable house wraps, featuring a drainage gap and a water-resistive layer to facilitate drainage of water from behind exterior cladding systems, represent the fastest growing product category in the house wraps market supported by its superior attribute over standard house wraps in terms of offering a continuous drainage gap to accelerate water drainage from walls and protect the building enclosure.

Strong growth is projected for the North American house wraps market in the near term driven by growing demand and steady launch of innovative products with unique performance attributes to meet the challenges of different climatic conditions. Nex-gen house wraps combine liquid water resistance ability with breathable barrier technology to prevent water penetration and aid in removal of moisture vapour from the wall cavity in addition to providing noise absorption, superior insulation, and water and air resistance. Steady replacement of solid wood with engineered wood as the primary building material represent another important growth driver with engineered wood known to readily absorb and retain moisture, making buildings constructed from plywood, OSB or gypsum susceptible to fungi and mold. Increasing popularity of peel-and-stick house wraps is also benefiting market prospects supported by their superior attribute of lower air leakage over mechanically-attached house wraps due to easier detailing, and the recent code change that requires air-leakage testing within the International Residential Code (IRC). Other factors favouring market growth in the coming years include increased installations of non-perforated house wraps; stringent energy efficiency mandates that will spur upgrades of building envelope systems; and rising prominence of green buildings and the resulting demand for green building materials.

As stated by the new market research report on House Wraps, recovering residential and commercial construction activity and rising importance given to construction of energy efficient buildings represent key growth drivers in North America. Canada, although a small contributor to sales, represent the fastest growing market with dollar sales growing at a CAGR of 7.7% over the analysis period.

Key players in the market include Alpha Pro Tech Ltd., Berry Global Inc., AVINTIV Inc., CertainTeed Corporation, DowDuPont Inc., Fortifiber Building Systems Group Inc., GCP Applied Technologies Inc., Intertape Polymer Group Inc., James Hardie Building Products Inc., JX Nippon ANCI Inc., Kimberly-Clark Professional Ltd., Kingspan Insulation LLC, Owens Corning, Protecto Wrap Company, RH Tamlyn & Sons LP, and Specialty Coating & Laminating Inc., among others.

The research report titled “House Wraps: A North American Market Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and strategic industry activities of leading companies. The report provides market estimates and projections in dollars for the United States and Canada. The report also analyzes North American market by Type – Perforated House Wraps and Non-Perforated House Wraps.

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