Global Market for Digital Signage Systems is Projected to Reach US$33.3 Billion by 2020
Growing Advertising Budgets Drives the Global Market for Digital Signage Systems, According to New Report by Global Industry Analysts, Inc. GIA announces the release of a comprehensive global report on Digital Signage Systems markets. Global market for Digital Signage Systems is projected to reach US$33.3 billion by 2020 , driven by opportunities in marketing and advertising, and technology developments such as interactive, touch screen displays and NFC capabilities. Newspapers, magazines, radio, and television have been traditional means of disseminating information, and news. Technology developments over the years have helped redefine mass communication by revolutionizing the way in which organizations can relay information to large segments of population at the same time. Advanced technologies that have emerged over the years have enabled dynamic information delivery, and have accelerated the pace at which information can be delivered to target audiences. Digital signage ...