Global Market for Digital Signage Systems is Projected to Reach US$33.3 Billion by 2020

Growing Advertising Budgets Drives the Global Market for Digital Signage Systems, According to New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Digital Signage Systems markets. Global market for Digital Signage Systems is projected to reach US$33.3 billion by 2020, driven by opportunities in marketing and advertising, and technology developments such as interactive, touch screen displays and NFC capabilities.

Newspapers, magazines, radio, and television have been traditional means of disseminating information, and news. Technology developments over the years have helped redefine mass communication by revolutionizing the way in which organizations can relay information to large segments of population at the same time. Advanced technologies that have emerged over the years have enabled dynamic information delivery, and have accelerated the pace at which information can be delivered to target audiences. Digital signage system is one such progressive advancement that combines power of digital displays such as LCDs and LEDs with efficient content management and digital media distribution systems. Digital signage is a specialized form of silvercasting where digital multimedia content such as images, video, and streaming media can be displayed at public places for advertising or information purpose. Evolving since mid-90s, digital signage systems now represent one of the most potent channels for displaying media at key public spaces such transit points, stadiums, museums, retail outlets, and hotels & restaurants, among others.

Growth and acceptance in the market is driven by the ability of digital signage to use vibrant, media-rich messages to attract right audiences. Digital signs for Digital-Out-of-Home Advertising (DOOH) especially flaunt the potential to enable advertisers to reach consumers at multiple touchpoints, context and environment thus amplifying the advertising impact. Constant bombarding of consumers with advertising media content at Point-of-Sale, Point-of-Wait, and Point-of-Transit, help target consumers with media content all through the day. Public places, such as, train stations, subways or bus stops/shelters, also prove to be typical areas where digital signage systems can be used to target the right audience. The amplification of marketing impact made possible through this medium provides a high return on investment (ROI) and thereby a business case for these systems. Digital signage systems are best suited for in-store promotion and for building brand identity.

Continued penetration of digital signage as an effective advertising platform for dynamic two-way communication, will be supported by effervescent innovations in affordable, flat-panel display panels, and development of interactive displays, augmented reality, gesture control, and built-in digital signage social network. Near-Field Communications (NFC) technology is also helping revolutionize the way audience interact with digital signage systems thereby improving their overall marketing impact. Advent of hybrid digital signage systems wherein digital signs are augmented with the interactivity of digital kiosks will further benefit market prospects in the coming years.

As stated by the new market research report on Digital Signage Systems, the United States represents the largest market worldwide. Asia-Pacific, with a CAGR of 23.9% over the analysis period, ranks as the fastest growing market led by factors such as increasing ad spending by businesses, burgeoning retail sector, and growing government budgets for improving the public communication infrastructure. Digital Signage Software represents the fastest growing product market driven by the rising prominence of analytics.

Key players covered in the report include Barco N.V., BrightSign LLC, Daktronics Inc., Dynasign, Extron Electronics, Four Winds Interactive LLC, LG Corporation, Nanonation Inc., NEC Corporation, NEXCOM International Co. Ltd., Samsung Electronics Co. Ltd., Scala Inc., Sharp Corporation, SIIG Inc., and Sony Corporation, among others.

The research report titled “Digital Signage Systems: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies.  The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, South Korea and Rest of Asia-Pacific), the Middle East, and Latin America (Brazil and Rest of Latin America). Product segments analyzed in the report include Digital Signage Displays, Digital Signage Set Top Boxes & Media Players, Digital Signage Software, and Others.