The Global Market for Backend-as-a-Service (BaaS) is Projected to Reach US$31.6 Billion by 2020

The Rise of the App Driven World Spurs Broad Based Growth in the Global Backend-as-a-Service Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Backend-as-a-Service (BaaS) market. The global market for Backend-as-a-Service (BaaS) is projected to reach US$31.6 billion by 2020, driven by the rise of app driven economies worldwide and the ensuing indispensability of mobile applications in the creation of economic value.

In this era of high-performance computing, use of applications i.e., software programs that enable users to accomplish a range of tasks, functions, and/or activity over their computing devices, has been growing significantly. With over 80% of the world’s population currently online, the future is an app-dominated future. The “Appification of Everything” is the new phenomenon that is spurring the creation of new incremental economic and business opportunities across a broad range of sectors including BaaS. Mobile apps are indispensable for modern digital multitaskers, allowing busy people to perform myriad tasks and access information at the click of a button. For the consumer, apps have helped simplify life, boost productivity and remain organized. A major factor driving the use of apps among consumers is the growing number of dual income families and the ensuing search for technological help to maintain work-life balance. Apps have also made a huge impact on businesses and industries. Apps have brought about disruptive changes in business processes. The concept of enterprise mobility today revolves around apps, with virtually every business investing in mobile applications to improve mobility. With over 65% of enterprises focusing on mobility, mobile application development dominates enterprise mobility spending. “Develop Your Own App” and “Bring Your Own App (BYOA)” are key trends turbocharging the role of apps in the modern enterprise.  

The sheer overload of readily available "apps" is triggering an “App-ocalypse” where consumers and companies which are not app inspired face annihilation through technological obsolesce and oblivion. The scenario provides the right business climate for app development and management. The growing complexity in managing backend functionality and integration in application development is throwing the spotlight on BaaS. BaaS represents a complexity reducer with unrivalled cost and time benefits. BaaS helps mitigate the complexity of integrating key value added capabilities to applications by providing ready-to-integrate features such as push notifications, application usage analytics, data and user management. A type of bundled services focusing on providing backend/server side infrastructure, ready-to-integrate features, middleware, and integrated development environment for application development, BaaS has come as a boon for the worldwide application developer community. By helping create backend infrastructure and taking care of other backend responsibilities of application development such as complex server-side programming and development of server-side code blocks, BaaS providers help ease some of the common difficulties faced by application developers.

Major factors spurring growth in the market include growing investments in disruptive cloud technologies and the ensuing spurt in BaaS adoption; smartphone boom and the resulting increase in appetite for apps; spiraling popularity of app stores particularly the rise of independent app stores and the ensuing rise in app development activity; and the trend towards “Develop Your Own Applications” in the enterprise sector.

As stated by the new market research report on Backend-as-a-Service, the U.S. represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 109.5% over the analysis period, led by the rise of cloud ready Asian countries such as China and India, and the growing number of application development companies and startups.

Major players covered in the market include AnyPresence Inc., Apigee Corp., ApiOmat Inc., Appcelerator Inc., Appery LLC, Applicasa Ltd., Buddy Platform Inc., Built.io, CloudMine, FatFractal Inc., Kii Corporation, Kinvey Inc., Kumulos Ltd., Microsoft Corporation, Mobeelizer, Parse Inc., Pivotal Software Inc., Rackspace Inc., Red Hat Inc., Sencha Inc., ShepHertz, and Structum Inc.

The research report titled “Backend-as-a-Service: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies.  The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe) , Asia-Pacific (Australia, China, India, South Korea and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World.

Global Industry Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.