The Global Market for Breakfast Cereals is Projected to Exceed US$35 Billion by 2022

Growing Preference for Healthy, Organic & All-Natural Cereals Sustain Growth in the Breakfast Cereals Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Breakfast Cereals market. The global market for Breakfast Cereals is projected to exceed US$35 billion by 2022, driven by growing preference for healthy multi-grain and whole grain based breakfast cereals that are low-fat, low calorie, organic, and enriched with vitamins and minerals.

Nutritionists and health-care experts have always recommended that breakfast is the most important meal of the day. Additionally, consumers in modern societies place a lot of importance on convenience supported by persistent changes in work force participation and attitudes, as well as growing incomes. Women hard pressed for time consider breakfast cereals as a more convenient alternative to other staples which require substantial preparation time. Another attribute favoring demand for breakfast cereals is the premium placed on variety. Consumers are looking for variety and new products. Since new cereals can usually be developed at little cost, produced with little or no additional investment in equipment, and introduced without heavy advertising, the cereals industry responds to consumer demands quickly and with relative ease. Favored by these trends and the introduction of a wide assortment of products to suit every age and lifestyle, the breakfast cereals market evolved to be a multibillion-dollar business.

Future growth in the market will be driven by growing demand for improved, nutritional and healthier breakfast cereals. Increasing consumer focus on grain-based products supported by the surge in nutritional guidelines represents another important growth driver. Growing penchant for healthy, natural food products that are low on sugar, calories, artificial additives, and other unhealthy, synthetic ingredients is the defining trend in the breakfast cereal market that is benefiting the launch of new products revolving around whole grain ingredients, gluten-free, and offering multiple nutrition benefits. Other factors benefiting market prospects in the near term include renewed focus on ancient grains; emergence of on-the-go cereals that does not need to be consumed with milk; popularity of cereals packaged in snack-size options for impulse purchases; growing vegetarianism; and surging demand for breakfast cereal bars. However, while consumers are increasingly recognizing the importance of starting a day with breakfast, cereals as a category continue to lose consumer appeal and their relative spending on food as a whole. Higher spending on meals away from home, and consumer interest in a variety of nutritious, convenient, and low-cost breakfast options pose a serious threat to cereals as a breakfast category.

As stated by the new market research report on Breakfast Cereals, the United States represents the largest market worldwide. Asia-Pacific represents the fastest growing market with a CAGR of 6.1% over the analysis period. Huge potential for higher market penetration and growth in per capita consumption; exponential increase in population; rapid urbanization, extensive advertising and promotional activities of multinationals; increasingly westernized lifestyles and reduced time for making elaborate home cooked breakfast; improved transportation and logistics; and expanding retail network represent key growth drivers in the region. Demand for breakfast cereals is also supported by indulgence and introduction of innovative flavors.

Key players covered in the report include Alara Wholefoods Ltd., Attune Foods, AVEES Products India, Back to Nature Foods Company, LLC, Bob’s Red Mill Natural Foods, Food For Life Baking Co., Inc., General Mills Inc., Kellogg Company, B&G Foods, Inc., mymuesli GmbH, Mornflake Oats Limited, McKee Foods Corporation, Nestlé S.A., Post Holdings, Inc., Pristine, Quaker Oats Company, The Hain Celestial Group, Inc., The Jordans and Ryvita Company, The Weetabix Food Company, and Weight Watchers International, Inc., among others.

The research report titled “Breakfast Cereals: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies.  The report provides market estimates and projections in both value and volume terms for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle East & Africa, and Latin America (Brazil, Mexico, and Rest of Latin America). Product segments analyzed in the report for major regional markets in value terms include Hot Cereals, and Cold Cereals.

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