The Global Video Encoders Market is Projected to Reach US$1.5 Billion by 2022
Rising Demand for Multiscreen Video Content &
Ongoing Transition to Digital TV Services to Drive Growth in the Global Video
Encoders Market, According to a New Report by Global Industry Analysts, Inc.
GIA launches comprehensive
analysis of industry segments, trends, growth drivers, market share, size and
demand forecasts on the global Video Encoders market. The global Video Encoders market is projected to reach
US$1.5 billion by 2022, driven by the
transition towards digital TV services and the escalating demand for
high-quality video content on multiple screens.
Video entertainment
industry worldwide continues to be transformed, with video content management
and consumption impacted by the transition from analog video to digital video distribution
and the growing use of Internet Protocol. These shifts are beginning to impact
almost all areas of the value chain right from distribution to consumption of
content. Expanding network bandwidth, availability of more digital content and
devices such as HDTVs, rising popularity of mobile devices such as smartphones
and tablets are further accelerating this transformation. Due to these shifts,
consumers now have access to a wider choice of programming and ability to
experience advanced features such as Ultra high Definition TV, interactive
media, broadband services, and video anytime and anywhere services. The
explosive growth of video content and Internet-based services being delivered
is driven in part by the increasing consumer demand for dynamic and
personalized video experience that can be delivered on multiple screens. Since
the quality of video streamed/broadcast is in part dependent on the video
encoding process and the amount of bandwidth required to watch the video, the
demand for video encoders is expected to record strong growth in the coming
years.
The global market for
video encoders is being fuelled by escalating demand for demand for multiscreen
video services, which require video content to be transformed into multiple
formats, each with varied bitrates and resolutions for delivery to devices such
as TV, tablet, smartphone and PC. In the coming years, rising demand for
digital TV services, shift from SD to HD resolution and the launch of advanced
encoding formats are expected to drive growth in the video encoding market.
Rapidly rising demand for HD channels and Ultra HD content, as well as Video on Demand (VOD) services is stirring up demand for advanced encoding
solutions. Video compression market in general, and encoding market in
particular, is also positioned to benefit from the growing popularity of High
Dynamic Range (HDR) technology, 4K resolution, and 360 video and VR video
content. The increasing adopting of video encoders and transcoders among media
companies and network operators in the coming years will also be fuelled by the
rollout and widespread adoption of HEVC (High Efficiency Video Coding) or H.265
standard. As the advent of UHD TVs and increased availability of OTT services
in 4K resolution leads to multifold increase in bandwidth needs of conventional
HD channels, there is increased emphasis on the role of next generation compression
technologies such as H.264/AVC or
High Efficiency Video Compression (HEVC) codecs for video distribution
operations. The growing adoption of cloud technologies is also expected to fuel
demand for software-based video encoders and transcoders.
As stated by the new
market research report on Video Encoders,
the United States represents the largest market worldwide supported by the
growing variety of delivery platforms, screens and networks. Asia-Pacific is
forecast to grow at the fastest CAGR of 9.8% over the analysis period, driven
by stable economic growth; rising income levels and increasing spending power; digitalizing
lifestyles of the growing base of middle class population and the resulting
growing affinity for digital forms of entertainment; rising sales of
smartphones and tablets, falling data tariffs rates, widespread deployment of
affordable 4G services and the resulting increase in consumption of mobile
video in HD and ultra HD formats.
Major players in the
market include ARRIS Group Inc., ATEME SA, Cisco Systems Inc., Elemental
Technologies Inc., Harmonic Inc., Imagine Communications, International
Datacasting Corporation, MainConcept GmbH, Telefonaktiebolaget LM Ericsson,
Telestream LLC, VBrick Systems Inc. and VITEC, among others.
The research report titled
“Video Encoders: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides
a comprehensive review of market
trends, issues, drivers, mergers, acquisitions and other strategic industry
activities of global companies. The report provides market estimates and
projections for all major geographic markets such as the US, Canada, Japan,
Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe),
Asia-Pacific (China, India, South Korea and Rest of Asia-Pacific), Latin
America (Brazil, Mexico and Rest of Latin America) and Rest of World. The
report analyzes the Video Encoders market by the following End-Use Applications
– DTT, Cable TV, DTH and IPTV.
Global Industry
Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.
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