The Global Video Encoders Market is Projected to Reach US$1.5 Billion by 2022

Rising Demand for Multiscreen Video Content & Ongoing Transition to Digital TV Services to Drive Growth in the Global Video Encoders Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Video Encoders market. The global Video Encoders market is projected to reach US$1.5 billion by 2022, driven by the transition towards digital TV services and the escalating demand for high-quality video content on multiple screens.

Video entertainment industry worldwide continues to be transformed, with video content management and consumption impacted by the transition from analog video to digital video distribution and the growing use of Internet Protocol. These shifts are beginning to impact almost all areas of the value chain right from distribution to consumption of content. Expanding network bandwidth, availability of more digital content and devices such as HDTVs, rising popularity of mobile devices such as smartphones and tablets are further accelerating this transformation. Due to these shifts, consumers now have access to a wider choice of programming and ability to experience advanced features such as Ultra high Definition TV, interactive media, broadband services, and video anytime and anywhere services. The explosive growth of video content and Internet-based services being delivered is driven in part by the increasing consumer demand for dynamic and personalized video experience that can be delivered on multiple screens. Since the quality of video streamed/broadcast is in part dependent on the video encoding process and the amount of bandwidth required to watch the video, the demand for video encoders is expected to record strong growth in the coming years.

The global market for video encoders is being fuelled by escalating demand for demand for multiscreen video services, which require video content to be transformed into multiple formats, each with varied bitrates and resolutions for delivery to devices such as TV, tablet, smartphone and PC. In the coming years, rising demand for digital TV services, shift from SD to HD resolution and the launch of advanced encoding formats are expected to drive growth in the video encoding market. Rapidly rising demand for HD channels and Ultra HD content, as well as Video on Demand (VOD) services is stirring up demand for advanced encoding solutions. Video compression market in general, and encoding market in particular, is also positioned to benefit from the growing popularity of High Dynamic Range (HDR) technology, 4K resolution, and 360 video and VR video content. The increasing adopting of video encoders and transcoders among media companies and network operators in the coming years will also be fuelled by the rollout and widespread adoption of HEVC (High Efficiency Video Coding) or H.265 standard. As the advent of UHD TVs and increased availability of OTT services in 4K resolution leads to multifold increase in bandwidth needs of conventional HD channels, there is increased emphasis on the role of next generation compression technologies such as H.264/AVC or High Efficiency Video Compression (HEVC) codecs for video distribution operations. The growing adoption of cloud technologies is also expected to fuel demand for software-based video encoders and transcoders.

As stated by the new market research report on Video Encoders, the United States represents the largest market worldwide supported by the growing variety of delivery platforms, screens and networks. Asia-Pacific is forecast to grow at the fastest CAGR of 9.8% over the analysis period, driven by stable economic growth; rising income levels and increasing spending power; digitalizing lifestyles of the growing base of middle class population and the resulting growing affinity for digital forms of entertainment; rising sales of smartphones and tablets, falling data tariffs rates, widespread deployment of affordable 4G services and the resulting increase in consumption of mobile video in HD and ultra HD formats.    

Major players in the market include ARRIS Group Inc., ATEME SA, Cisco Systems Inc., Elemental Technologies Inc., Harmonic Inc., Imagine Communications, International Datacasting Corporation, MainConcept GmbH, Telefonaktiebolaget LM Ericsson, Telestream LLC, VBrick Systems Inc. and VITEC, among others.

The research report titled “Video Encoders: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, South Korea and Rest of Asia-Pacific), Latin America (Brazil, Mexico and Rest of Latin America) and Rest of World. The report analyzes the Video Encoders market by the following End-Use Applications – DTT, Cable TV, DTH and IPTV.

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