The Global Market for Automotive Infotainment Systems in Passenger Cars is Projected to Reach US$35.2 Billion by 2020

Digitalizing Modern Lifestyles to Fuel Growth in the Global Automotive Infotainment Systems Market, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Automotive Infotainment Systems. The global market for Automotive Infotainment Systems in passenger cars is projected to reach US$35.2 billion by 2020, driven by digitalizing modern lifestyles and the ensuing rise of the “always connected” communities.

Against a backdrop of digitalizing modern lifestyles and always connected communities, heavily integrated infotainment systems will be the future of modern automobiles. Digital technologies will continue to blur the boundaries between travel and entertainment. Passenger cars are being integrated with the electronic wizardry that is now the foundation of modern life. Cars today come with features that enable consumers to plug-in their digital lifestyles with ease and comfort. Right from simple integration of smartphones into the car’s carputers to stream music, to using Bluetooth for hands-free wireless connectivity, capabilities of in-car electronics are evolving rapidly.

The car dashboard is becoming a versatile computing platform comparable with a mobile PC. Integrated cockpit systems that combine the vehicle’s audio, navigation, telematics, communication and climate control functions with infotainment systems, are now part of mainstream vehicle designs. Technology innovation is shaping the convergence of information, communication, and entertainment. Intuitive, ergonomic, and easy to operate vehicle function controls and human machine interface are diluting fears over driver distraction, thereby making in-car electronics and infotainment systems mainstream automotive systems. Development of voice recognition technologies, HD in-dash display monitors, superior touch-sensitive buttons, responsive touch screens, and intelligent driver distraction mitigation systems that automatically deactivate select functions when the vehicle is in movement, are driving adoption of automotive infotainment systems for connected cars.

Smartphone integration technologies represent the current backbone of infotainment systems. Auto OEMs are focusing on adroitly harnessing the power of technology and connectivity already offered by a smartphone by developing a suitable integration platform. The growing consumer interest and OEM technology investments in Human-Machine interface systems are expected to drive market penetration of smartphone integration technologies. Over 65% of In-vehicle Infotainment (IVI) Systems sold worldwide by 2020 is forecast to feature smartphone integration capabilities. Over 60% of IVI systems are forecast to be integrated with standard integration technologies such as “MirrorLink”. Auto OEM adoption of smartphones-centric infotainment solutions will grow the strongest in low-end mass-market cars, where cost issues remain a primary focus area. In luxury car models, OEMs will focus on indigenously developing and assembling top-of-the-range fully embedded infotainment systems.

As stated by the new market research report on Automotive Infotainment Systems, Europe represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 4.4% over the analysis period, supported by the fact that the current improving global GDP is largely driven by Asia. Asia’s share of the newly emerging middle class population is expected to increase from the current 35% of the global middle class to over 65% by the year 2030, led largely by robust growth in China, Indonesia, India, Vietnam, Malaysia and Thailand. Rising employment levels, standard of living, increase in discretionary spends, consumer preference for luxury cars, and increase in per capita ownership of cars, all represent broader economic variables conducive to the growth of automotive technologies in Asia.

Key players covered in the report include Audi AG, Bayerische Motoren Werke G.m.b.H., Ford Motor Company , General Motors Corp., Honda Motor Co., Ltd, Volkswagen AG, ALPS Electric Co., Ltd. , Clarion Corporation of America, Continental Automotive GmbH, Denso Corporation, Delphi Automotive LLP, Flextronics International, Fujitsu Limited, Garmin Ltd. , Pioneer Corporation, TomTom International BV., Freescale Semiconductor Inc., NXP Semiconductors N.V. Renesas Electronics Corporation, Rohm Company Limited, STMicroelectronics NV, Texas Instruments Incorporated and Toshiba Corp. among others.

The research report titled “Automotive Infotainment Systems: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, challenges, mergers, acquisitions and other strategic corporate activities of major players worldwide. The report provides market estimates and projections in US dollars for major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China and Rest of Asia-Pacific), Middle East and Latin America (Brazil and Rest Of Latin America). Market sectors analysed in the report include OEM and Aftermarket. The global market is further analyzed by segments such as Embedded Telematics Electronic Control Unit (ECU), Connectivity Electronic Control Unit, (ECU), Head Unit Systems and other Infotainment Systems.