The Global Market for Context Aware Computing (CAC) is Projected to Reach US$185.4 Billion by 2020

Need for Personalized Computing Experience Spurs Interest in Context Aware Computing, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Context Aware Computing (CAC) market. The global market for Context Aware Computing (CAC) is projected to reach US$185.4 billion by 2020, driven by the growing adoption of mobile computing devices and need for personalized computing experience among users.

Applications, devices and systems that intelligently understand the context of use, are today a reality. Intelligent interfacing technologies automatically detect and read situational and environmental inputs to proactively generate desired output for users without requiring them to manually specify their requirements. However, this requires the devices and applications to understand the user and the ‘context’ of their use with the term ‘context’ here referring to any information intrinsic and/or external to the environment in which the device or application is used. This may include user level details such as location of the user, users’ activity and social context, identities of people or objects near the user and changes to them etc., in addition to other details such as date & time of the day, environmental factors such as temperature, season, light etc., and computing resource information such as network connectivity, bandwidth and nearby devices such as printers and displays etc.

CAC, a new development in human-computer interaction (HCI) that takes computer interfacing a step further by enabling computers and applications to understand and use different usage contexts in ‘real time’ and automatically provide information, application, or any other output supporting those usage contexts.  CAC allows computing devices or applications to use situational and environmental information about people, place and things to anticipate immediate needs of users and proactively provides situation-aware, enriched and usable content, functions and experiences. Growing penetration of mobile computing devices such as smartphones, tablet PCs and the emerging range of smart wearable computing devices and the need for personalized computing experience on these devices will continue to drive demand for CAC in the coming years. Developments in wireless communication technologies, network bandwidth, embedded systems and sensor technologies, will also boost demand prospects for CAC applications and technologies. Rise in ubiquitous computing and widespread proliferation of Internet of the Things (IoT) will also lend significant traction to growth. IoT ecosystem will require huge number of sensor deployments and therefore will lead to billions of sensors being connected to Internet continuously generating enormous volumes of data. CAC in this regard allows organizations to store context information generated by multitude of sensors so that interpretation can be done more easily and meaningfully.

As stated by the new market research report on Context Aware Computing (CAC), the United States represents the largest market worldwide. The country also ranks as the fastest growing market with a CAGR of 36.9% over the analysis period. IT & Telecommunications represents the single largest end-end market, followed by Banking, Financial Services and the Insurance sectors. These end-use sectors have been early to use CAC applications and technologies to improve business competitiveness. Growing application possibilities in other end-use markets such as Office and Commercial establishments, Healthcare, Travel & Hospitality, Retail, Manufacturing, Logistics & Transportation, Consumer Goods, Residential & Home automation among others will also drive robust gains in the market over the next few years.

Major players in the market include Amazon.com, Inc., Appear Networks Systems AB, Apple Inc., Baidu, Inc., BMC Software, Inc., CrowdOptic Inc., Facebook, Inc., Flytxt, Google Inc., Intel Corporation, Microsoft Corporation, Openstream Inc., Pontis, Samsung SDS America Inc., Securonix, Inc., and ThreatMetrix Inc., among others.

The research report titled “Context Aware Computing (CAC): A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies.  The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, and Rest of Europe), Asia-Pacific and Rest of World.  Key End-Use segments analyzed in the report include Banking, Financial Services, & Insurance; IT & Telecommunications; and Others.

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