The Global Market for Automotive Night Vision Systems is Projected to Reach US$2.3 Billion by 2020

Demand for Technologies to Supplement the Driver’s Visual Field Drives the Automotive Night Vision Systems Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Automotive Night Vision Systems market. The global market for Automotive Night Vision Systems is projected to reach US$2.3 billion by 2020, driven by the growing focus on improving vehicle safety, especially technologies that supplement the driver’s visual field

The importance of increasing driver vision at night cannot be undermined, given the fact that compromised and poor road visibility is the prime cause for vehicle accidents across the globe. There therefore exists an immediate need for smart devices and systems to maintain driver visibility. The automotive industry, over the years, has innovated numerous advanced safety features and technologies to aid in improving driver's visibility. Leading among these technologies is automotive night vision systems (NVS) designed to automatically identify and detect objects in the blind spot and shadows well beyond the reach of a car's headlights to warn the driver of impending obstacles. NVS enables drivers to view beyond the boundaries of vehicles headlights and supplement the visual warnings with personal judgment, thus eliminating driving stress and the risk of errors in human judgment.     

Another key trend spurring growth in the market is the incrementally bigger roles played by automotive safety technologies and/or vehicle safety technologies (VST) in pushing up customer satisfaction. Consumers are increasingly willing to pay for vehicle safety, against a backdrop of growing awareness and improved understanding of the value and importance of vehicle safety features. The growing number of accidents worldwide is driving the importance of vehicle safety over and above features such as price, appearance, durability, automatic transmission and route navigation systems. Automakers, in this regard, are not only investing in emerging vehicle safety technologies and are also promoting these technologies as desirable features in a car. Against this backdrop, automotive NVS is emerging as the perfect lever for competitive differentiation, boosting demand prospects in the market. Integration of automotive NVS, currently predominant in high-end luxury cars, is forecast to be available in mass-market car segments in the coming years. Market prospects for NVS, currently limited by high price, will witness significant easing of the cost bottleneck as technology developments and maturity bring in the much awaited and promised price reductions.

As stated by the new market research report on Automotive Night Vision Systems, Europe represents the largest market worldwide. As the largest market for automobiles, both in terms of sales and production, Asia-Pacific ranks as a lucrative market with dollar sales from the region waxing at a CAGR of 16.9 % over the analysis period. The growth in the market is led by steady economic growth, improving standard of living, growing per capita ownership of cars, development of road infrastructure as well as regulatory focus on improving road safety.

Major players covered in the report include OEM Auto Majors (Audi AG, Bayerische Motoren Werke AG, and Daimler AG) and System & Component Manufacturers (Autoliv Inc., Bendix Commercial Vehicle Systems, Continental Automotive GmbH, Delphi Automotive PLC, Denso Corporation, FLIR Systems Inc., HELLA KGaA Hueck & Co., Magna International Inc., Melexis Microelectronic Integrated Systems N.V., Protruly (Hong Kong) Electronics Co., Limited, Robert Bosch GmbH, OmniVision Technologies Inc., and Sirica Corp among others.

The research report titled “Automotive Night Vision Systems: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, product innovations and strategic industry activities of major companies worldwide. The report provides market estimates and projections for sales of Automotive Night Vision Systems in both Value (US$ Thousands) and Volume Installations (Units) for all major geographic markets- US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific, and Rest of World.

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