The Global Market for Writing and Marking Instruments is Projected to Reach US$18.8 Billion by 2022

Improving Literacy Rate Drives the Global Writing and Marking Instruments Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Writing and Marking Instruments market. The global market for Writing and Marking Instruments is projected to reach US$18.8 billion by 2022, driven by favorable demographic trends and increasing literacy rates, especially in emerging countries.

Despite the influx of computerized and electronic communication devices, writing instruments such as pens have immense utility and are used on a daily basis. Fast paced product innovations, introduction of products with novel concepts and value added capabilities have continued to keep consumers enticed to traditional writing instruments even in the age of digitalization. Student community and business/professional users account for most of the consumer purchases. Of late however, there has been an increase in purchases for household use and as personal collectibles. Ever-increasing population, growing emphasis on education and subsequent rise in student admissions across the world are fostering demand for a range of writing instruments. Also sustaining growth are the expanding enterprise segment and growing number of working professionals. The widespread acceptance of pens as an ideal promotional vehicle and corporate gift among businesses and commercial establishments is additionally lending traction to growth.

Innovation remains the key to growth in the market. Despite the growing popularity of electronic gadgets, there still exists a market for innovative pens which are quirky and serve more than the purpose of writing. Introduction of new generation multifunctional writing instruments with enhanced features, such as pens with smartphone & tablet-optimized stylus and pens with hybrid inks, better ergonomic design and more comfort, will spur growth in the market. Also, premium vintage-style writing instruments are gaining popularity. Environmentalism looms large over the market with ‘green’ products and private labels gaining wide acceptance among consumers. Against this backdrop, disposable pens with toxic ink ingredients are losing favor as manufacturers and consumers shift towards high quality, eco-friendly instruments such as biodegradable pens and eco-savvy inks made from renewable sources.

As stated by the new market research report on Writing and Marking Instruments, Asia-Pacific represents the largest and the fastest growing market worldwide with a CAGR of 6.7 % over the analysis period. The growth in the region is led by growing population and a parallel increase in educational needs; growing government focus on education and the resulting increase in policy led funding grants and incentives for colleges and universities; expanding base of corporate professionals as emerging Asian economies evolve into knowledge processing hubs; and growing demand for quality writing gear.

Key players covered in the report include Add Pens Private Ltd., A.T. Cross Company, Crayola LLC, Dollar Industries Pvt. Ltd., Faber-Castell AG, Kokuyo Camlin Ltd., Mitsubishi Pencil Co. Ltd., Montblanc International GmbH, Newell Rubbermaid Inc., Pentel Co. Ltd., Pilot Corporation, Sailor Pen Co. Ltd., Société BIC, STAEDTLER Mars GmbH & Co. KG, Tombow Pencil Co. Ltd., and Zebra Co. Ltd., among others.

The research report titled “Writing and Marking Instruments: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections in dollars for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle East/Africa, and Latin America (Brazil, and Rest of Latin America). Product group/segments analyzed in the report include Pens/Markers (Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers), and Pencils/Art Goods (Wood-cased Pencils, Mechanical Pencils, and Art Goods).

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